Before People would take long hourly lunches where they would drink and be unproductive the rest of the day.
More Recently Unemployment rate has been on the rise since 2000. *
HypothesisPeople are constantlyattached to electronicscausing people to grazeinstead of sitting downto leisurely lunches. Withall the new technologiestoday people feel theneed to be constantlyreachable, especiallythe working class.
The idea of lunch as we know it is DEAD.People’s lifestyles are rapidly changing, the concept of lunch is becoming more of a shortbreak. Lunch is becoming the new smoke break.
Forces at WorkWe are currently in a recession and the unemployment rate as of April 2012 is 8.1%.
NowThere are manypressures at jobs today,including that of alwayslooking busy and beingproductive.
Product TrendsConvenience foods - quick, easy food that satisfy you and make you “fuller for longer” - portable, on the go
Product Trends Eating in front of your computer while doing work and talking on the phone is an example of how our culture in constantly multitasking.
Product TrendsSit down traditional leisure lunch
Food trucks - gourmet foods on the goProduct Trends - grazing
Sub Cultures Celebrities have always been a culture where many people find inspiration from. People like to follow what celebrities are doing and now it is even easier to see how they eat their lunch by following them on twitter.
SubculturesCEO and presidentsof companies set anexample for the rest ofthe people in the office.If they are not taking alunch then the rest of theoffice will not be taking alunch.
Actionable Insights A lunch break as we know it will not exist.
Restaurants that offer lunch willActionable Insights have to offer some kind of other incentive to pull people in.
Actionable Insights This could make employees more productive because they are refreshed and ready to work.