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Tips and tricks to write a good point of view 07 02 13


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Tips and tricks to write a good point of view 07 02 13

  1. 1. Tips and tricks to write a good point of view
  2. 2. 1. Prepare a structure using the ‘Pipeline’The Pipeline helps you to define where you want to start and where youwant to end, but gives you enough freedom to add new elements whilewriting. It allows you to structure your text into: (a) the intro, (b) the corpsto explain your reasoning and (c) the conclusion.Presentation1 2
  3. 3. Example of how to use the pipeline Our current way of living is not sustainable But change will not happen spontaneously So action is needed but who will act? Our best bet is on companies Profit as a motivator will not be enough, shift in mindset is required How to do implement Sustainability? Answer true consumers needs’ and satisfy 3P’s (People/Planet/Profit) Success is there for those who got itPresentation1 3
  4. 4. 2. FocusBlock 2 hours at the very least. Consider these as a real meeting: start ontime, end on time, ban interruptions and put your mobile on “silent”.Presentation1 4
  5. 5. 3. Choose a draft title and start writingStart with enthusiasm, following your structure as a backbone but not asa corset, i.e. being there as a support, a springboard for your creativity,not as a constraint.Presentation1 5
  6. 6. 4. One point = one paragraphThe first sentence of each paragraph must state the point you want tomake; the rest of the paragraph serves to support this point.The reader should be able to follow your reasoning by only reading thefirst sentence of each paragraph.Presentation1 6
  7. 7. 5. Be obsessed with clarityMake sure you have sufficient clarity of your thoughts, your reasoning andyour style.Presentation1 7
  8. 8. .6. Deliver your message in one pageMake sure you finish on a high note.Review your draft title: is there another option, more impactful?Presentation1 8
  9. 9. 7. Read, re-read and re-re-readImprove by being as succinct as possible. Do a spell check.Presentation1 9
  10. 10. 8. Sleep a night on itAfter a good night, redo the Pipeline slide and make sure that your textadheres to it.Presentation1 10
  11. 11. 9. Read it one more time • Is it clear ? • Do you find some pleasure or even some pride in reading your own creation? • Do you suddenly realise that you might have been a bit too extreme in some statements ?If the answer to these three questions is yes, share it with someone youtrust for his/her impartial feedback; accept and incorporate thefeedback, unless you really feel strongly about your original version.Presentation1 11
  12. 12. Congratulations! Your POV can now be sharedPresentation1 12