Presentatie Marketing Genius 2011 Laurent Beyer

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Presentatie Marketing Genius 2011 Laurent Beyer

  1. 1. Twitter Strategy Delhaize @Leaurend
  2. 2. Should Delhaize be on twitter? ? ?
  3. 3. * What is happening?* Software >> strategic topics.* React fast.* Accelerate + and embrace the -‐* Tone of voice.
  4. 4. @EvelineDM. We are happy you found love ;) Enjoy! @Hanskoyen. Vergeet de handleiding niet te lezen voor je je maaltijd in elkaar zet ;)@Shuchii. Ooeps! Hopelijk komt dit nietmeer voor. If so, please let us know!
  5. 5. * Advertising = pitfall* Content = Delhaize values Which creep are you going to be this evening? Don’t forget your trick or treat candy! #Halloween
  6. 6. Listening to Moby @Delhaize#Star&Tunes   COCONUT water!!! @Delhaize #WeWantDHZ  
  7. 7. CONTENT IS NOT KING!!!

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