• The world’s leading Social Sound Platform• Passionate community of over 9 million people• Used by professional and amateur content creators in music, podcasting, journalism, field recording, audio messaging, education and more...• Apps for iPhone, Android, iPad, Mac, Desktop & Mobile.• Open platform with over 200 integrated apps• Global reach & growing fast• Three offices: Berlin, SF, London
Early stage customer generation = ONLINE & OFFLINE HUSTLING• The first 1,000 = Family & Friends• Online ad testing (cheap, scalable on FB, AdWords etc..)• Events (industry, tech, niche... no spend, just networking)• If your product is social, optimise Viral Growth Factor• Create an evangelist community through 1-1 SM interaction
The Toolkit. • Product Market Fit • Pirate Metrics Dashboard • Net Promoter Score • Multivariate and user testing • Funnel management • Cohort analysis (if you’re not measuring it, you’re not doing anything)
Product Market Fit How disappointed would you be if you could no longer use SoundCloud? • Very disappointed • Somewhat disappointed • Not disappointed at all 40% Very disappointedSOURCE: http://startup-marketing.com/the-startup-pyramid/
You can measure for....... basically anything and everythingBut pick the top 5 relveant metrics for your business + focusE.g.• Retention• Upgrade & Cross-sell• Activation• Social or Engagement measuresSlice it by platform, region, channel, segment...Some useful tools: • KissMetrics • Performable • MixPanel • Spreadsheets!