Snitker Co Description

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Snitker & Co corporate description - a Denmark based global usability company

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Snitker Co Description

  1. 1. Snitker & Co. Company Presentation and Methodology Overview Prepared for NDS, January 2007 By senior usability specialist Thomas Visby Snitker [email_address] +45 2347 4283 www.snitker.com
  2. 2. Snitker & Co. offers independent research <ul><li>The usability and user experience of; </li></ul><ul><li>websites (internet, intranet, extranet) and web applications, </li></ul><ul><li>software, </li></ul><ul><li>devices, </li></ul><ul><li>hardware </li></ul><ul><li>and most other user interfaces </li></ul><ul><li>Focus; </li></ul><ul><li>Behavioral focus: CAN users use it? </li></ul><ul><li>Relevance and satisfaction focus: do users WANT TO use it? </li></ul><ul><li>What does it take to make the most business from the user interface? </li></ul>
  3. 3. Company Description <ul><li>Snitker & Co is based in Copenhagen, building on eight+ years of experience. </li></ul><ul><li>Works with global clients such as; </li></ul><ul><ul><li>Nokia, a key client with cross country research projects, latest nokia.com/business and the NOLS extranet </li></ul></ul><ul><ul><li>Maersk, Shell, Toyota, Masterfoods, GlaxoSmithCline, Carlsberg, Danske Bank, TDC, Royal Bank of Scotland, Lundbeck, Novo Nordisk, and Danisco. </li></ul></ul><ul><li>Networks to offer cross cultural usability research in; </li></ul><ul><ul><li>Asia </li></ul></ul><ul><ul><li>South America </li></ul></ul><ul><ul><li>US </li></ul></ul><ul><ul><li>Europe </li></ul></ul>
  4. 4. <ul><li>Founder Thomas Visby Snitker is the author of ”Breaking Through to the Other Side – Using the user interface in web, interactive TV and mobile services”, published November 2004. </li></ul><ul><li>Thomas Visby Snitker has a background in the Grey Global group as a senior usability consultant </li></ul>Company Description
  5. 5. Methodology overview <ul><li>General purpose: to give insight to optimise communication </li></ul><ul><li>Examples of work (in the following slides): </li></ul><ul><li>Concept testing of a website prototype </li></ul><ul><li>Usability testing of a website </li></ul><ul><li>Card sorting </li></ul><ul><li>Other services include: </li></ul><ul><li>Usability inspections and reviews. </li></ul><ul><li>Remote usability testing. </li></ul><ul><li>Cultural probes, personas, scenarios, diary studies, focus groups, user workshops and field studies. </li></ul><ul><li>Usability classes and seminars. </li></ul><ul><li>Hosting of usability research in our usability labs in Copenhagen. </li></ul>
  6. 6. Example One: Concept testing of a website prototype <ul><li>Purpose: </li></ul><ul><li>To improve the website concept through discussing: </li></ul><ul><li>Will users from the target group use the website prototype? </li></ul><ul><li>Do they understand and accept the concept? </li></ul><ul><li>Preferred methodology: </li></ul><ul><li>Group workshops. Six to ten respondents in a group will talk about their preferences and past experiences in a usability lab. A moderator will conduct interviews and present prototypes or websites related to the prototype. Each workshop session does not exceed three hours and is video recorded. </li></ul>
  7. 7. Example Two: Usability testing of a website <ul><li>Purpose: </li></ul><ul><li>To improve the website visual and functional design through observing: </li></ul><ul><li>Can users use the website? </li></ul><ul><li>Are they able to solve their tasks – is it easy, fast, efficient? </li></ul><ul><li>Do they experience a coherent, appealing website, aligned with other general and campaign specific marketing? </li></ul><ul><li>Preferred metodology: </li></ul><ul><li>One-on-one usability testing . One respondent at a time will solve tasks on the website in a usability lab, thinking aloud about his experience as he goes along. A moderator will conduct pre- and post-test interviews and listen in. Each testing session does not exceed two hours and is video recorded. </li></ul>
  8. 8. Example Three: Card sorting <ul><li>Purpose: </li></ul><ul><li>to improve the website information architecture through better understanding of logical content groupings, nomenclature, etc </li></ul><ul><li>Preferred metodology: </li></ul><ul><li>Card sorting in small groups. Two or three respondents at a time will sort paper cards that have been labeled with the names of significant documents or products from the website in a usability lab, discussing how the cards are grouped and how groups of cards should be named. A moderator will conduct pre- and post-test interviews and listen in on the discussions. Each sorting session does not exceed two and a half hours and is video recorded. </li></ul>
  9. 9. Methodology overview <ul><li>Approach </li></ul><ul><li>Snitker & Co will provide the full research related to the requests for proposal, including the management and execution of all the phases of the work, including; </li></ul><ul><li>Design of research, coordination of objectives and question guide, selection of research venues and researchers, recruitment, incenting and management of respondents, execution and recording of sessions, evaluation and reporting. </li></ul>
  10. 10. Actual deliverables <ul><li>Preparation of research: </li></ul><ul><li>Session plan drafts and interview guides drafts for client to review. </li></ul><ul><li>Recruitment of the specified number of respondents and extras as needed from the specified target groups. </li></ul><ul><li>Working materials such as questionnaires, screeners, etc </li></ul><ul><li>Actual research (e.g. Card sorting) </li></ul><ul><li>Execution of sessions each up to two and a half hours long. </li></ul><ul><li>Viewing of research for observers in desired regions. </li></ul><ul><li>Simultaneous translation into English of research in non-English regions. </li></ul><ul><li>Results, Conclusions and Recommendations: </li></ul><ul><li>One final report covering the findings from all sessions </li></ul><ul><ul><li>Including key user quotations and recommendations through all venues. </li></ul></ul><ul><ul><li>Report and transcripts be in English. </li></ul></ul><ul><li>Voice conference presentation of results. </li></ul><ul><li>Video recordings are provided. </li></ul>
  11. 11. Key client: Nokia <ul><li>Global user experience testing and research related to major online offerings and campaigns, such as;  </li></ul><ul><li>Nokia Next (nokia.com/next)  </li></ul><ul><li>campaign websites, e.g. N7650, N7210, N3650 </li></ul><ul><li>Ngage.com presite and Ngage.com    </li></ul><ul><li>Nokia Game </li></ul><ul><li>NokiaforBusiness.com (see www.nokiaforbusiness.com )  </li></ul><ul><li>Nokia.com </li></ul><ul><ul><li>home page and services, e.g. Phone Finder Tool, product pages  </li></ul></ul><ul><li>Nokia.com Government section (see www.nokia.com /government )  </li></ul><ul><li>Nokia.com Youth section (see www.nokia.com /entertainment ) </li></ul><ul><li>All of which were comparative user research in at least two cultures. Most of the studies included research in multiple continents. </li></ul>

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