Thomas Rogers A2 Media Evaluation

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Cand No: 3163
Centre No: 20821
Thomas Rogers

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Thomas Rogers A2 Media Evaluation

  1. 1. Thomas Rogers
  2. 3. <ul><li>Introduces a connection between the diegetic website and the non-diegetic poster and trailer </li></ul><ul><li>Viewer doesn’t need to have access to all media to be able to find out about the film </li></ul>
  3. 4. <ul><li>Allows the viewer to have a suspension of disbelief that the movie is not real </li></ul><ul><li>Reinforces the title of the movie by using the name of the area repeatedly on all 3 texts </li></ul><ul><li>Using a mixture of diegesis means we can promote the film to a wider audience </li></ul>
  4. 5. <ul><li>The Mayor’s blog discusses the recent deaths </li></ul><ul><li>The house in the poster appears to be attractive yet there are mysterious figures in the shadows </li></ul><ul><li>The opening part of the trailer shows positive and happy images however it cuts of into breaking news about a death </li></ul>
  5. 7. <ul><li>To make alterations to pictures for website to add to the verisimilitude </li></ul><ul><li>To create a professional looking poster </li></ul><ul><li>To edit photographs that were taken to improve the quality </li></ul><ul><li>We were able to modify pictures by using chrominance to separate photographs from coloured background </li></ul><ul><li>Converting PSD – JPEG </li></ul><ul><li>Used to adjust the luminance of photographs </li></ul>
  6. 8. <ul><li>The website and its pages were created using this website creator software </li></ul><ul><li>I learned how to use and create FTP clients using Dreamweaver </li></ul><ul><li>Dreamweaver was also used to create the mock website that was going to be used in the original planning of the film </li></ul>
  7. 9. <ul><li>Used to edit our footage </li></ul><ul><li>Titles were created on this programme </li></ul><ul><li>We were limited to the font choices that were available that matched fonts on Photoshop </li></ul><ul><li>News report used on the website was also used </li></ul><ul><li>We used this programme to alias the quality of the opening “Welcome to Judicia” clip </li></ul><ul><li>This programme only allowed a minimal amount of editing to the sound which meant we had to re-record some sections by creating a separate auxiliary channel and dubbing in sounds </li></ul><ul><li>We tried to morph two frames in the opening section; however struggled to succeed </li></ul><ul><li>I used the Peak Programme Meter to identify and reduce the sound levels throughout the editing process </li></ul>
  8. 10. <ul><li>Researching existing trailer products </li></ul><ul><li>As a distribution channel for our movie </li></ul><ul><li>To use the embed code so the news video and trailer could be inputted to our website </li></ul>
  9. 11. <ul><li>F ile T ransfer P rotocol skills by learning how to activate and launch our website </li></ul><ul><li>This client helped us to organise our files using basic rules of FTP and Indexing </li></ul>
  10. 12. <ul><li>Facebook was used to access our target audience of students aged 18-30 </li></ul><ul><li>We created a Facebook page to ensure our movie received the maximum amount of promotion </li></ul><ul><li>Flickr was used to research different images and posters for existing media products </li></ul>
  11. 13. <ul><li>A Canon MD205 digital video camera was used to capture footage that would be used in our website and for our trailer </li></ul><ul><li>We used gridlines on the camera to ensure we followed the rule of thirds </li></ul><ul><li>A problem we faced with the quality of the digital camera we used was the exposure whilst filming in dark situations; something that was essential with our film genre </li></ul>
  12. 14. <ul><li>Used a Kodak Easyshare C613 digi-cam to take photographs of people against coloured background to allow for chrominance </li></ul><ul><li>We also took pictures of handsome looking landscapes that could be used for our websites </li></ul><ul><li>The low quality camera was also used to create photographs for the poster </li></ul><ul><li>The finished poster is a merge of over 5 different photographs </li></ul>
  13. 16. <ul><li>We arranged a showcase viewing in our media classroom on the large projector </li></ul><ul><li>I invited viewers from our target demographic of 18 year olds from the 6 th form and a few members of staff </li></ul><ul><li>We distributed the evaluation forms at the beginning so the viewers knew what they were looking for </li></ul><ul><li>The trailer was screened once at the beginning and once at the end </li></ul><ul><li>In between, viewers were asked to log on to the website where they could visit our web pages and see our poster </li></ul>
  14. 17. <ul><li>The first screening on the overhead screen was said to be too dark so we offered viewers another chance sat around a computer </li></ul><ul><li>A round of applause at the end of the first screening showed us that the viewers were impressed with the video product </li></ul><ul><li>Some students requested to see the video again as they were that impressed we shows that we met the needs of our target market </li></ul><ul><li>It also generated interest in the production process itself as some were asking questions about things such as how long it took and how we achieved different effects </li></ul>
  15. 18. <ul><li>0% of people asked said that each of the media texts were poor or very poor </li></ul><ul><li>57% selected the trailer as the favourite media product </li></ul><ul><li>71% of people said that the poster and the website were very good at supporting the trailer </li></ul><ul><li>The poster was selected as the media text with the best quality and received an average rating of %96 </li></ul>
  16. 19. <ul><li>“ Its exciting, gripped the audience and left you wanting to watch the film” </li></ul><ul><li>Sound Effects was a common occurrence </li></ul><ul><li>Others commented on the professional look of the trailer </li></ul><ul><li>Some felt it was imaginative and creative </li></ul><ul><li>The camera angles used were very professional </li></ul><ul><li>Retained their attention throughout </li></ul>
  17. 20. <ul><li>Exposure in some scenes made the shots hard to see </li></ul><ul><li>Quality of the sound in some shots – especially when the Mayor is speaking </li></ul><ul><li>One person felt that the film was hard to understand </li></ul>
  18. 21. <ul><li>“ The way it is edited, you can see that the female is the main focus, yet you still notice the people in the windows” </li></ul><ul><li>Professional Quality </li></ul><ul><li>Easy to identify the genre of the movie </li></ul><ul><li>Design and contrast of the text against the background </li></ul>
  19. 22. <ul><li>Some opposed the views about the text and felt there was too much </li></ul><ul><li>Some felt that it was obvious that image had been photoshopped </li></ul><ul><li>Some also felt that the text was too small to read </li></ul>
  20. 23. <ul><li>“ Makes you think Judicia is a real place” </li></ul><ul><li>Some felt it was easy to navigate </li></ul><ul><li>It was a good way to advertise Judicia </li></ul><ul><li>Extra things such as the news ticker and the advertisements made it seem real </li></ul>
  21. 24. <ul><li>Some commented that it looked fairly “Cheap and tacky” </li></ul><ul><li>Some also felt that there was a lot of writing and information on the website </li></ul><ul><li>Some also felt that the colours used didn’t add to the effect of the website and contrasted with its aims </li></ul>
  22. 25. <ul><li>Adjusting the exposure on selected scenes </li></ul><ul><li>Changing the dubbing in selected shots </li></ul><ul><li>Extend it and make it longer </li></ul><ul><li>Improve the quality of sound </li></ul><ul><li>Remove the reporting scene </li></ul>
  23. 26. <ul><li>Improve the quality of the images </li></ul><ul><li>Ensure the make-up and clothing is more suitable </li></ul><ul><li>Blend the text into the poster </li></ul>
  24. 27. <ul><li>Remove the Union Jack flag as it possesses negative connotations </li></ul><ul><li>More visual entertainment rather than a majority of text </li></ul><ul><li>Make navigation between the pages easier </li></ul><ul><li>Make more use of videos and moving banners rather than still images and text </li></ul>
  25. 29. <ul><li>Large impact noises to create ambience similar to other trailers </li></ul><ul><li>Professional production music used </li></ul><ul><li>Short sharp clips are used to create tension </li></ul><ul><li>Short clip used after the titles </li></ul>
  26. 30. <ul><li>Opening the trailer with positive happy images </li></ul><ul><li>Extending the clip after the titles </li></ul>
  27. 31. <ul><li>Emphasising the expression on the lead characters face </li></ul><ul><li>Using the red/brown shade of colours </li></ul><ul><li>Creation of a catchy mysterious tagline </li></ul><ul><li>Showing the main character as the focus of the picture however there are small details behind her </li></ul><ul><li>Most movie posters will feature production details along with production company logo </li></ul>
  28. 32. <ul><li>Increasing the definition of the background characters </li></ul><ul><li>Only one face is shown even though there are other bodies in the picture </li></ul><ul><li>The border of the poster is faded into black </li></ul><ul><li>Use of the find us on facebook logo to increase awareness of our campaign </li></ul>
  29. 33. <ul><li>Using a gallery page to use pictures to promote the movie </li></ul><ul><li>Offering basic information about the movie </li></ul><ul><li>Using a plain style as it is a council website </li></ul><ul><li>Similar pages to existing council websites </li></ul>
  30. 34. <ul><li>Use of a diegetic website </li></ul><ul><li>Combining the movie and the diegetic reality </li></ul><ul><li>Providing a blog for the town leader </li></ul><ul><li>Creation of a facebook tie-in page </li></ul>
  31. 35. Thank you for listening

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