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Crowdsourcing

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An introduction to the concept of crowdsourcing, why it works, what is accomplishes and how brands can tap into it.

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Crowdsourcing

  1. 1. Let’s get everybody working together<br />Crowdsourcing<br />Thomas Miles, Planning Director, Lavender* Feb 2010<br />
  2. 2. What is it:The outsourcing of tasks to a community<br />
  3. 3. A blessing….<br />
  4. 4. No major roads, no street names, no location of public buildings<br />
  5. 5. 2,000 users + 48hrs later…<br />
  6. 6.
  7. 7. Also a curse…<br />
  8. 8. What does this mean in terms of business<br />
  9. 9. 1) Help Solve Problems<br />
  10. 10. 2) NPD & Research<br />
  11. 11. 3) Customer Service<br />
  12. 12. 4) Brand Engagement<br />
  13. 13.
  14. 14.
  15. 15. So What?<br />
  16. 16. There’s an opportunity for every client<br />Microsoft – IT problem solving community<br />OPSM – vote on new glasses range<br />AmEx – improving the reward program<br />Westpac – Use customers to improve service, <br />
  17. 17. Observations<br />Consumers love to be heard & get involved<br />If you can get someone else to do your work, why not….<br />If you don’t know, try asking<br />Marketers don’t know any better<br />Be the facilitator, not your client<br />
  18. 18. Next Week<br />Search… & why it should be part of every campaign we do<br />

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