Kloutzak

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A personal case study on Klout and online influence. Presented at Social Media Club Amsterdam December 2011.

Published in: Technology, Business

Kloutzak

  1. 1. @ThomasMarzano, December 19, 2011 1 Source: riktoewater.blogspot.com
  2. 2. Waarom? @ThomasMarzano, December 19, 2011 2
  3. 3. “Social Media is like high school sex;everybody talks about it, few do it andeven fewer do it well”Quote by unknown @ThomasMarzano, December 19, 2011 3
  4. 4. @ThomasMarzano, December 19, 2011 4 Source: kmpblog.com
  5. 5. ChallengeTruly learn how social media worksBuild my personal brand onlineBecome an influencerUnderstand what engagement means @ThomasMarzano, December 19, 2011 5
  6. 6. Wat is Klout? @ThomasMarzano, December 19, 2011 6
  7. 7. @ThomasMarzano, December 19, 2011 7 Source: klout.com
  8. 8. @ThomasMarzano, December 19, 2011 8 Source: klout.com
  9. 9. Why use Klout? | Unlock your InfluenceYoure influential and we believe that should be rewarded.Earn Klout Perks. Klout Perks are exclusive products or experiences thatyou earn based on your influence. Influencers have earned sweet perkslike phones and airline tickets, all because of their impact online. You canalways find out Perks you qualify for on the Perks page!Your VIP Pass to the World. Klout helps companies reward you for yourinfluence. For instance, your Score or topics could get you exclusivesneak peeks, service upgrades, and free goods to try out.Be discovered in the topics you care about. Become a top influenceron our Topic pages and improve your online reputation. @ThomasMarzano, December 19, 2011 9 Source: klout.com
  10. 10. Hoe? @ThomasMarzano, December 19, 2011 10
  11. 11. My Brand & nichesThomas MarzanoDigital Thoughts about#Photography#Design ( #UX / #Webdesign / #Art )#Music#socialmediaMaart 2010 - @ThomasMarzanoFollowers: +/- 250Klout: 17 @ThomasMarzano, December 19, 2011 11
  12. 12. Thomas Marzano | @ThomasMarzano @ThomasMarzano, December 19, 2011 12
  13. 13. Engage influencers @ThomasMarzano, December 19, 2011 13
  14. 14. Content curatie | RSS @ThomasMarzano, December 19, 2011 14
  15. 15. Content curatie | Yahoo Pipes @ThomasMarzano, December 19, 2011 15
  16. 16. Scheduling | Buffer @ThomasMarzano, December 19, 2011 16
  17. 17. Multiple accounts @ThomasMarzano @MarzanoPhotos @MarzanoSocial @MarzanoDesign @ThomasMarzano, December 19, 2011 17
  18. 18. Eigen content @ThomasMarzano, December 19, 2011 18
  19. 19. @ThomasMarzano, December 19, 2011 19
  20. 20. Engage!Comment, RT & @mention @ThomasMarzano, December 19, 2011 20 Source: contentgirls.nl
  21. 21. Search profiles @ThomasMarzano, December 19, 2011 21
  22. 22. Search tweets @ThomasMarzano, December 19, 2011 22
  23. 23. Follow / reply @ThomasMarzano, December 19, 2011 23
  24. 24. Wat levert het op? @ThomasMarzano, December 19, 2011 24
  25. 25. @ThomasMarzano, December 19, 2011 25
  26. 26. ZICHTBAARHEID @ThomasMarzano, December 19, 2011 26
  27. 27. I even influence my mom!!! @ThomasMarzano, December 19, 2011 27
  28. 28. @ThomasMarzano, December 19, 2011 28
  29. 29. @ThomasMarzano, December 19, 2011 29
  30. 30. @ThomasMarzano, December 19, 2011 30
  31. 31. @ThomasMarzano, December 19, 2011 31
  32. 32. @ThomasMarzano, December 19, 2011 32
  33. 33. @ThomasMarzano, December 19, 2011 33
  34. 34. @ThomasMarzano, December 19, 2011 34
  35. 35. @ThomasMarzano, December 19, 2011 35
  36. 36. @ThomasMarzano, December 19, 2011 36
  37. 37. @ThomasMarzano, December 19, 2011 37
  38. 38. 37,594 Followers (+/- 100 p/d) | 3123 Listings @ThomasMarzano, December 19, 2011 38
  39. 39. Maandelijkse page views @ThomasMarzano, December 19, 2011 39
  40. 40. @ThomasMarzano, December 19, 2011 40
  41. 41. En #IRL dan? @ThomasMarzano, December 19, 2011 41
  42. 42. @ThomasMarzano, December 19, 2011 42
  43. 43. @ThomasMarzano, December 19, 2011 43Source: communicatie magazine
  44. 44. @ThomasMarzano, December 19, 2011 44 Source: twietmag
  45. 45. Freebees @ThomasMarzano, December 19, 2011 45
  46. 46. So what? @ThomasMarzano, December 19, 2011 46
  47. 47. New kid on the blok | Kred “Our mission with Kred is to let anyone understand their influence and find people who are influential about their interests. By doing so, we hope that this enriches your social media experience.” @ThomasMarzano, December 19, 2011 47 Source: kred.ly
  48. 48. Klout is maar een getalKlout is geen garantieGebruik Klout samen met andere metricsFocus op kwaliteit van inhoud en dialoog @ThomasMarzano, December 19, 2011 48
  49. 49. @ThomasMarzano, December 19, 2011 49

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