In the simplest sense, social media is a conversation supported by online tools, or networks. We know these networks as Facebook, Twitter, LinkedIn, and YouTube, to name a few. By way of these websites, millions of people share information, thoughts, and experiences each and every day. But that’s where things become less simple. At first glance, social media can appear “noisy,” but savvy users know how to get through the clutter and find their interests -- that’s where you come in.
Social media is a contact sport, and as opposed to the hits, it the misses that hurt most. Like any effort, social media is an investment of time and energy, and often becomes overlooked because of the medium’s perceived complexities. The truth is social media can be a powerful, cost-effective opportunity to enhance public relations and customer engagement. But, like any communications initiative, you need a plan.
Social Media: Putting It All Together provides simple, effective advice on how to make your investment in social media count. The presentation includes: the reach of social media, managing expectations, telling your story, maintaining a successful presence, and engaging followers. Social Media: Putting It All Together is great for beginners and intermediate social media users. Marketing professionals, non-profit executives and personnel, and anyone looking to make an impact through social networks will also find the information helpful.