Social Media: Putting It All Together

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In the simplest sense, social media is a conversation supported by online tools, or networks. We know these networks as Facebook, Twitter, LinkedIn, and YouTube, to name a few. By way of these websites, millions of people share information, thoughts, and experiences each and every day. But that’s where things become less simple. At first glance, social media can appear “noisy,” but savvy users know how to get through the clutter and find their interests -- that’s where you come in.

Social media is a contact sport, and as opposed to the hits, it the misses that hurt most. Like any effort, social media is an investment of time and energy, and often becomes overlooked because of the medium’s perceived complexities. The truth is social media can be a powerful, cost-effective opportunity to enhance public relations and customer engagement. But, like any communications initiative, you need a plan.

Social Media: Putting It All Together provides simple, effective advice on how to make your investment in social media count. The presentation includes: the reach of social media, managing expectations, telling your story, maintaining a successful presence, and engaging followers. Social Media: Putting It All Together is great for beginners and intermediate social media users. Marketing professionals, non-profit executives and personnel, and anyone looking to make an impact through social networks will also find the information helpful.

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Social Media: Putting It All Together

  1. 1. THOMAS J. FOX Western MA SOCIAL MEDIAPUTTING IT ALL TOGETHER
  2. 2. Social Media 101Social Media “By the Telling Your StoryNumbers” EngagementManage ExpectationsMaking Social Media Work Western MA
  3. 3. 845 Million users 15 hours, 33 minutesmonthly time on site 30 Billion monthly shared content 77%interact with Brands
  4. 4. 490 Million unique visitors 92 Billionmonthly page views
  5. 5. 100 Million active users190 Million Tweets, daily 92% share content
  6. 6. Manage ExpectationsDEFINE YOUR OBJECTIVES
  7. 7. Empower
  8. 8. BuildStrategicRelationships
  9. 9. Build Your Brand
  10. 10. How Will You Use Social Media?Educate the publicBuild strategic relationshipsNetwork with industry professionalsEmpower consumersIncrease website trafficBuild your brand Western MA
  11. 11. MAKING SOCIAL MEDIA WORK
  12. 12. Social media Is 100% Engagement
  13. 13. EngagementStrategiesShare a variety of Personalize your brandcontent Respond to questionsEncourage user- and commentsgenerated content Prompt a responseRecognize fans Be briefBe consistent Western MA
  14. 14. How PeoplePerceive You
  15. 15. Tell Your Story
  16. 16. Brand Storytelling… Self • What do you stand for? • What is your purpose? Analysis • What are your core values? • Talk ‘to’ your community – not ‘at’.Positioning • Develop a dialog. • Build on common interests. • Discuss your values. Educate • How have you helped others? • How can you help your community?
  17. 17. Build Your ApproachSocial media is a journey, not a destinationTrust is cultivated through sharingCore values can’t be fakedKnow why you matterMake it matter to others – Tell Your Story Western MA
  18. 18. Questions?
  19. 19. Thank YouTHOMAS J. FOXPhone: 413-330-5254Email: thomfox@thomfox.comTwitter: @ThomasJFox

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