© 2014 SKYHOOD OY
Thomas Grönholm • CEO & Co-founder
thomas@skyhood.com • 040 544 4523
Aalto M!B
Recruiting Evening
26.3.2...
© 2014 SKYHOOD OY
Who & what?
THOMAS GRÖNHOLM
CEO and CO-FOUNDER
+358 40 544 4523
thomas@skyhood.com
!
linkedin.com/in/gro...
© 2014 SKYHOOD OY
www.rekrytointitutkimus.fi
© 2014 SKYHOOD OY
Why is recruiting important?
Media revolution & recruiting
Headhunting
!
Agenda
© 2014 SKYHOOD OY
Why is recruiting important?
“That day when
the true potential
of every individual
can be reached by
new...
© 2014 SKYHOOD OY
66%
of hiring decisions
prove to be mistakes
Peter Drucker, Harward Business Review
Why is recruiting im...
© 2014 SKYHOOD OY
50 000 USD
cost of a bad hire (employers in US)
CareerBuilder 2013, 	

What’s the Cost of a Bad Hire? A ...
© 2014 SKYHOOD OY
75%
of applicants are
unqualified based
on the CV
Recruiting is difficult
Skyhood, Kansallinen Rekrytointit...
© 2014 SKYHOOD OY
Why is recruiting difficult?
1
failed job
specification,
employee value
proposition
(EVP)
2
potential
candi...
© 2014 SKYHOOD OY
Why is recruiting important?
Media revolution & recruiting
Headhunting
!
Agenda
© 2014 SKYHOOD OY© 2013 SKYHOOD OY
© 2014 SKYHOOD OY
Media ja recruiting revolution
© 2014 SKYHOOD OY
What do recruiting professionals think?
The role of traditional media has
decreased in recruiting
0 % 20...
© 2014 SKYHOOD OY
What do recruiting professionals think?
Social media has a significant impact
to recruiting and job searc...
© 2014 SKYHOOD OY
How important are the following channels in recruiting?
Internal recruiting
Corporate website
Mol.fi (Gov...
© 2014 SKYHOOD OY
How job ads reach potential candidates?
77%are not reached
traditional
job ads
reach
23%
Lou Adler: The ...
© 2014 SKYHOOD OY
Who is a jobseeker?
© 2014 SKYHOOD OY
Job-seeking status of employed professionals
Lou Adler: The Job-Seeking Status
of the Fully-Employed (De...
© 2014 SKYHOOD OY
Why is recruiting important?
Media revolution & recruiting
Headhunting
!
Agenda
© 2014 SKYHOOD OY
Suorahaku (executive search, headhunting) on sopivien
ehdokkaiden etsimistä avoimeen työtehtävään ilman
...
© 2014 SKYHOOD OY
www.suorahakuyritykset.fi
43 companies – only headhunting	

113 companies – uses headhunting process
Exec...
© 2014 SKYHOOD OY
Executive search process
14
steps
www.fex.fi
© 2014 SKYHOOD OY
Number of targets along process, example
Canditate profile 1
Business sectors 1–4
Companies 50–150
Posit...
© 2014 SKYHOOD OY
Leave footprints
Marginal in Finland?
Experts, thought leaders,
journalists,
CV database for
recruiters
...
© 2014 SKYHOOD OY
Ad Search
Executive
Search
Personal	

High Value, 	

Low Volume
Public	

Low Value, 	

High Volume
Activ...
© 2014 SKYHOOD OY
The future of recruiting
1 MASS MEDIA JOB BOARD ADVERTISING	

!
2 REACHING ONLY ACTIVE JOBSEEKERS	

!
3 ...
© 2014 SKYHOOD OY
The future of recruiting
1	

EMPLOYER BRANDING	

!
2	

RECRUITING AS A SALES PROCESS	

!
3	

ANALYTICS &...
© 2014 SKYHOOD OY
Thomas Grönholm • CEO & Co-founder
thomas@skyhood.com • 040 544 4523
Aalto M!B
Recruiting Evening
26.3.2...
Upcoming SlideShare
Loading in …5
×

Aalto M!B Recruitment Evening 26.3.2014

617 views

Published on

Presentation at Aalto M!B Recruitment Evening 26.3.2014.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
617
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Aalto M!B Recruitment Evening 26.3.2014

  1. 1. © 2014 SKYHOOD OY Thomas Grönholm • CEO & Co-founder thomas@skyhood.com • 040 544 4523 Aalto M!B Recruiting Evening 26.3.2014
  2. 2. © 2014 SKYHOOD OY Who & what? THOMAS GRÖNHOLM CEO and CO-FOUNDER +358 40 544 4523 thomas@skyhood.com ! linkedin.com/in/gronholm ! @tumppi
  3. 3. © 2014 SKYHOOD OY www.rekrytointitutkimus.fi
  4. 4. © 2014 SKYHOOD OY Why is recruiting important? Media revolution & recruiting Headhunting ! Agenda
  5. 5. © 2014 SKYHOOD OY Why is recruiting important? “That day when the true potential of every individual can be reached by new opportunities out there, our companies and our societies will look very different.”
  6. 6. © 2014 SKYHOOD OY 66% of hiring decisions prove to be mistakes Peter Drucker, Harward Business Review Why is recruiting important?
  7. 7. © 2014 SKYHOOD OY 50 000 USD cost of a bad hire (employers in US) CareerBuilder 2013, What’s the Cost of a Bad Hire? A Global Perspective Why is recruiting important?
  8. 8. © 2014 SKYHOOD OY 75% of applicants are unqualified based on the CV Recruiting is difficult Skyhood, Kansallinen Rekrytointitutkimus Every second recruiter experience that 75% of applicants aren’t suitable (personality) based on the interview
  9. 9. © 2014 SKYHOOD OY Why is recruiting difficult? 1 failed job specification, employee value proposition (EVP) 2 potential candidates are selected from the wrong pool 3 lacking skills to measure the fit – what kind of personality is suitable for the team and position
  10. 10. © 2014 SKYHOOD OY Why is recruiting important? Media revolution & recruiting Headhunting ! Agenda
  11. 11. © 2014 SKYHOOD OY© 2013 SKYHOOD OY
  12. 12. © 2014 SKYHOOD OY Media ja recruiting revolution
  13. 13. © 2014 SKYHOOD OY What do recruiting professionals think? The role of traditional media has decreased in recruiting 0 % 20 % 40 % 60 % 80 % 100 % 3 %19 %12 %49 %16 % Strongly agree Agree moderately Undecided Disagree moderately Strongly disagree 65% {
  14. 14. © 2014 SKYHOOD OY What do recruiting professionals think? Social media has a significant impact to recruiting and job search 0 % 20 % 40 % 60 % 80 % 100 % 3 %12 %10 %59 %16 % Strongly agree Agree moderately Undecided Disagree moderately Strongly disagree 75% {
  15. 15. © 2014 SKYHOOD OY How important are the following channels in recruiting? Internal recruiting Corporate website Mol.fi (Government) Contacts of the personnel Daily newspapers Monster.fi Professional journals Oikotie (online job board) Other job boards LinkedIn Facebook Twitter Television Radio 0 % 20 % 40 % 60 % 80 % 100 % Very important Important Moderately Important Of little important Unimportant
  16. 16. © 2014 SKYHOOD OY How job ads reach potential candidates? 77%are not reached traditional job ads reach 23% Lou Adler: The Job- Seeking Status of the Fully-Employed Lou Adler: The Job-Seeking Status of the Fully-Employed (Dec 2010) Traditional job postings only expose your opportunities to 23% of the viable candidate pool
  17. 17. © 2014 SKYHOOD OY Who is a jobseeker?
  18. 18. © 2014 SKYHOOD OY Job-seeking status of employed professionals Lou Adler: The Job-Seeking Status of the Fully-Employed (Dec 2010) 21% 15% 44% 20% Active Actively looking for a new job Tiptoer Thinking about changing jobs, but not actively looking Explorer Not looking for a new job, but would discuss an opportunity with a recruiter Super passive Completely happy in their current job { 80% open to new opportunities
  19. 19. © 2014 SKYHOOD OY Why is recruiting important? Media revolution & recruiting Headhunting ! Agenda
  20. 20. © 2014 SKYHOOD OY Suorahaku (executive search, headhunting) on sopivien ehdokkaiden etsimistä avoimeen työtehtävään ilman että työpaikasta ilmoitetaan julkisesti. Executive search / headhunting Executive Search: The work process conducted by an Executive search firm, in which the most suitable person is selected for a top management position in a company.
  21. 21. © 2014 SKYHOOD OY www.suorahakuyritykset.fi 43 companies – only headhunting 113 companies – uses headhunting process Executive search / headhunting 43,7 MEUR
  22. 22. © 2014 SKYHOOD OY Executive search process 14 steps www.fex.fi
  23. 23. © 2014 SKYHOOD OY Number of targets along process, example Canditate profile 1 Business sectors 1–4 Companies 50–150 Positions in the companies 50–200 Background information gath. 50–150 Contacted 30–50 Interviewed 10–15 Presented 3–5 Selected 1 Identifying(capability)Contacting(motivation)Assessing(suitability) Number of targets Executive search / headhunting “A lot has been happened before you’re contacted.”
  24. 24. © 2014 SKYHOOD OY Leave footprints Marginal in Finland? Experts, thought leaders, journalists, CV database for recruiters What’s your digital footprint? 2,5M Finnish people 20% on all time online 530 000 2 300 000 100 000
  25. 25. © 2014 SKYHOOD OY Ad Search Executive Search Personal High Value, Low Volume Public Low Value, High Volume Active jobseekers Passive jobseekers The future of recruiting
  26. 26. © 2014 SKYHOOD OY The future of recruiting 1 MASS MEDIA JOB BOARD ADVERTISING ! 2 REACHING ONLY ACTIVE JOBSEEKERS ! 3 ONE-WAY COMMUNICATION (employer market) ! 4 OVERFLOW OF CANDIDATES (for known brands) ! 5 RECRUITMENT OUTSOURCING (USING AGENTS ) ! 6 HIGH HR COSTS Recruitment as cost center PAST 1 JOB ADVERTISINGTOTARGETED CANDIDATES ! 2 REACHING ALSO PASSIVE JOBSEEKERS ! 3TRANSPARENCY & EMPLOYER BRANDING (job-seeker market) ! 4 REFERRALS - CROWDSOURCING OF CANDIDATES ! 5 LOWER AGENCY COSTS &TIME-TO-HIRE ! 6 UTILIZING CAREER NETWORKS (TALENT MAPPING) Recruitment as profit center COMING FUTURE
  27. 27. © 2014 SKYHOOD OY The future of recruiting 1 EMPLOYER BRANDING ! 2 RECRUITING AS A SALES PROCESS ! 3 ANALYTICS & DATA IN RECRUITING
  28. 28. © 2014 SKYHOOD OY Thomas Grönholm • CEO & Co-founder thomas@skyhood.com • 040 544 4523 Aalto M!B Recruiting Evening 26.3.2014

×