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Boosting Brands with UX Design

Tamás Fogarasy - 20 min presentation with some User Experience Design ( UXD ) tips for brand managers and marketing experts.
Methods for keeping our brand's integrity, and making it more symphatic wit better user experience.

@ the event Brunch - served by Brandlift
2014. Budapest

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Boosting Brands with UX Design

  1. 1. Brand Boosting with UX Design 14 / 11 / 2014 T h o m a s Fo g a ra s y
  2. 2. I. Brand & UCD II. How not to ruin your brand. Some design concepts: 1. Lower your walls 2. Emotion Design 3. Dark UX 4. Sympathy
  3. 3. User Centered Design & Brands • UCD is about designing for humans instead of demographics (UX research, user testing)
 • With the rise UX of social media platforms, global brands had to face their costumers like never before
 • The UX expectation of any product is rising, 
 Service Design is emerging
  4. 4. 1I. How not to ruin your brand Lower your walls Getting rid of non-essential content and chrome
  5. 5. Reduce frustration by reducing friction: Fewer input fields raise conversions and accelerate growth. https://vwo.com/blog/career-advice-and-ab-testing/ + 35%
  6. 6. https://vwo.com/blog/removing-distractions-increased-conversion-rate/ + 105% “Don’t make me think” Fewer navigational options increase (landing page) conversions
  7. 7. Measuring Following the users attention and needs.
  8. 8. II. Emotion Design Empathy feeds brand loyalty
  9. 9. Mammals are biophilic. We are constantly
 seeking patterns of Life itself. Even in things we see ourselves. WE LOVE AND ARE
 DRAWN TO LIVING THINGS.
  10. 10. We accept
 personalities of brands and products, because it’s in our nature. Nike App / Brand Persona: A strict but friendly coach.
  11. 11. we are more forgiving with cute personas readme.io
  12. 12. There’s only one rule: “Never go full retard.” a brand persona must not be perfect, god-like or goofy.
  13. 13. 2. Dark UX Manipulative design patterns that will bring short-term growth but harm your brand. Larger brands often fall to the dark side.
  14. 14. • Primary proceed button (CTA) on GoDaddy puts more stuff in your cart • Java is notorius for it’s toolbar checkbox. They just won’t give up.
  15. 15. Never too late to get rid of bad UX, bad design, or bad brand strategies. skeletorislove.tumblr.com/
  16. 16. gaining trust and loyalty through humble design 3. Sympathy
  17. 17. The mindset, that will survive.
  18. 18. Faces are powerful on the web. Either way. (fake smiles generate tension) paulekman.com
  19. 19. Takeaways • UX expectations are rising, keep an eye on emerging paradigms, like UCD and Service Design. • Emotion Design is not about manipulation, it’s the way we communicate and design more familiar and more appealing products. • Engagement with your costumers can be fun with UXD :)
  20. 20. Thank you! @thomasfogarasy fogarasy.com

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  • szucsr

    Nov. 14, 2014
  • ronaansi

    Apr. 7, 2018

Tamás Fogarasy - 20 min presentation with some User Experience Design ( UXD ) tips for brand managers and marketing experts. Methods for keeping our brand's integrity, and making it more symphatic wit better user experience. @ the event Brunch - served by Brandlift 2014. Budapest

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