Super Social Everybody

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The official presentation to my new book - Super Social Everybody. You can have a look at it at http://www.amazon.com/gp/product/363931560X/ref=cm_cr_mts_prod_img. ISBN-10: 363931560X and ISBN-13: 978-3639315608

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Super Social Everybody

  1. 1. Super Social Everybody How to survive in the social web
  2. 2. Thoma s Fankh auser ia a nd Med Science Stuttgart o mputer ciencesMa ster of C Applied S fUniv ersity o
  3. 3. Soci al Awareness
  4. 4. 1989The History of the Web The Web 1.0
  5. 5. The History of the Web The Web 1.0
  6. 6. 2002The History of the Web The Web 2.0
  7. 7. dot-com bubble1999: low interest rates 2001: venture capital burn 2002: broad band overcapacity 2002: cheap technology for society
  8. 8. 20052004
  9. 9. The History of the Web The Web 2.0
  10. 10. FutureThe History of the Web The Web 3.0
  11. 11. The Future of the Web The Web 3.0
  12. 12. Who is the User? The Expert User
  13. 13. The Expert User structured worker used to learning new stuff limited operation radius used to publish documents
  14. 14. Who is the User? The Expert User
  15. 15. Who is the User? The Average User 19% 81%2008 Internet Users 2008 World Population
  16. 16. Who is the User? The Average User by 2009
  17. 17. Who is the User? The Average User by 2009
  18. 18. Who is the User? The Average User
  19. 19. The Social Everybody What is Social?A B Bla Bla Bla Bla Bla Bla Bla C
  20. 20. The Social Everybody What is Social?A B Bla Bla Bla Bla Bla Bla Bla C
  21. 21. The Social Everybody The Social Network
  22. 22. The Social Everybody The Social Network
  23. 23. Social Network Components Friends Graph Activity Streams Comments
  24. 24. The Social Everybody Success of Social Networks
  25. 25. Cash, Cash and Cash!
  26. 26. nizing a friday ni ght outOrga
  27. 27. The Social Everybody Success of Social Networks
  28. 28. The Social Everybody Social Banks
  29. 29. The Social Everybody Social Banks
  30. 30. The Parallel World Social In uence
  31. 31. The Parallel World Social In uence Accessible Knowledge fades Wisdom of Crowds helps Relationships go platonic
  32. 32. The Parallel World Social Problems
  33. 33. The Parallel World Social Problems Leadership missing? Bad behaviour unrevealed? Vandalism?
  34. 34. The Parallel World Politics
  35. 35. The Parallel World The Fear of Transparency
  36. 36. The Facebook Pro ler Scenario
  37. 37. The Facebook Pro ler Part A: Blow the friends graph
  38. 38. The Facebook Pro ler Part A: Blow the friends graph
  39. 39. The Facebook Pro ler Part A: Blow the friends graph
  40. 40. The Facebook Pro ler Part B: Pro le
  41. 41. The Facebook Pro ler Part B: Pro le
  42. 42. The Facebook Pro ler Demo of Results
  43. 43. That’s about it. Super So cial Everybody Thom as Fankhauser VDM Verlag ISBN-1 0: 363931560X ISBN-13 : 978-3639315608 ama zon.com, etc. Slides at southdesign.de

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