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Is tf l ready for london 2012?

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Is tf l ready for london 2012?

  1. 1. Is TfL ready for London 2012? http://www.flickr.com/photos/doug88888/4573622851/
  2. 2. User Experience London 2012 Visitors Metrics
  3. 3. Usability Test Image-Meaning Association Test
  4. 4. 5 Participants
  5. 5. Olympic Games Journey Cycle Hire http://www.flickr.com/photos/joffley/5242992941/ Upgrades & Delays
  6. 6. Metrics
  7. 7. • Percentage of participants able to successfully complete a task ! • Frequency of critical errors ! • Number of unique critical errors ! • Frequency of terms given by participants at the end of each scenario
  8. 8. Microsoft Desirability Toolkit Positive Easy to use Valuable Fun Time-saving Simple Empowering Exciting Trustworthy Reliable Efficient Usability Test Negative Stressful Complex Hard to use Time-consuming Sophisticated Frustrating Intimidating Busy Inconsistent Not valuable
  9. 9. Image-Meaning Association Test
  10. 10. What does this image mean?
  11. 11. 12 Participants
  12. 12. • Percentage of participants who were able to successfully associate all images with the correct meaning ! • Percentage of participants who were able to successfully associate an individual image with the correct meaning
  13. 13. Results
  14. 14. Results Usability Test 60% Successful Completion
  15. 15. Results Usability Test “Find out how long the journey to the Aquatics Centre will take, along with information about the return journey following the completion of the event. What is the cheapest fare for these two journeys for a single individual excluding Oyster Card options”
  16. 16. Results Usability Test Mistaking an advert as content
  17. 17. Usability Test Metrics 4 Unique critical errors
  18. 18. Results Usability Test “As a regular London commuter, you are concerned that the Olympic Games will cause significant delays across the public transportation network.You are therefore keen to explore other modes of transport including the new Cycle Hire option”
  19. 19. Results Usability Test
  20. 20. Usability Test Results Membership Key cost Non-return charge Late Return charge Multiple Keys cost Damage charge
  21. 21. Results Usability Test Confusion over website
  22. 22. Results Usability Test
  23. 23. Usability Test Metrics 3 Unique critical errors
  24. 24. Results Usability Test “This weekend you are travelling around London to see some friends. As a regular commuter in London, you know that the Tube is often affected by maintenance work during the weekends.”
  25. 25. 92% Olympic Games Journey 60% Cycle Hire negative negative http://www.flickr.com/photos/joffley/5242992941/ 75% negative Upgrades & Delays
  26. 26. Results Usability Test
  27. 27. Results Image-Meaning Association
  28. 28. Image-Meaning Association Metrics Successful Failure 12 10 8 6 4 2 0 Bus Coach Cycle DLR Rail River Tram Tube
  29. 29. Results Image-Meaning Association • Coach • Bus yellow • Bus • No buses • No answer
  30. 30. Results Image-Meaning Association
  31. 31. Recommendations
  32. 32. Number 1 Recommendations Ensure all Olympic Games venues are added to the Journey Planner database
  33. 33. Number 2 Recommendations All adverts should be clearly identified as advertisements and placed away from the main content area
  34. 34. Number 3 Recommendations Clearly and distinctly separate the Barclays Cycle Hire information from the general cycle section
  35. 35. Number 4 Recommendations Do not overwhelm users
  36. 36. Number 5 Recommendations Use different pictograms for the Bus and Coach mode of transport
  37. 37. Number 5 Recommendations
  38. 38. Thank you http://www.flickr.com/photos/doug88888/4573622851/

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