利用 iPad 電子書,行銷商品無國界(eBook Publishing and Marketing using iBook Author)

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iBooks Author 製作的電子書,除了有豐富的動畫,影片,照片文字等素材可以在 iPad 電子書平台展現。

2012年1月20日,Apple 公司發表了免費的電子書製作軟體 iBooks Author 嗎?只要學會這套軟體,您或您公司的產品就能編輯成冊,行銷到全世界囉!電子書的市場在這幾年被廣泛的討論,尤其是網路書店的平均業績早已超越實體書店的情形下,接踵而來的改革正要興起!

環保意識抬頭,紙本出版品面臨許多不利的威脅,加上實體通路的開拓對原創作者來說更是困難重重,許多作者或專家們,想好好的寫一本自己的著作,卻又不願意被出版社挑三撿四又重重剝屑,於是開始興起了自己出版電子書的念頭!

尤其在 iPad2 上市之後,iBooks 的電子出版品不但超越了傳統的紙本書籍,也超越了像 PDF 這類電子書單調的「紙本電子化」書籍。

更棒的是,電子書行銷術在網路行銷佔有非常大的比重,學會利用電子書來行銷您公司的產品,打響知名度,結合智慧手機 APP,讓您的行銷手法更上一層樓。

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  • - As ebook readers become more affordable, that number is bound to grow exponentially\n- Those authors who get on the ebook self- publishing train now will have a huge advantage as it does.\n
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  • o Easy to keep and share\no Wide distribution and more exposure - Marketing power\no They do the editing, formatting, cover art\nx Paper books are bulky and heavy\nx Take six to eighteen months before publication\nx A publisher will control its content to ITS best interest, not yours.\nx Very hard to break into\n\n
  • o Publication is almost instant\no You control price and cover\no Easy to implement changes\nx No free professional editing, formatting, or cover art\nx Low profits from the book. Some ebook authors sell their books for free or at a low cost to improve download numbers.\nx Lack of advertising to make the public aware that the ebook is available\nx Many ebooks can only be read with one type of reader.\n
  • ePub:\n- support of reflowable content;\n- can be optimized to offer a superlative reading experience based on the device being used.\n- EPUB is an open standard format (開放格式) which means that it is accessible to just about anybody without a fee.\n\nPdf:\n- PDF has superlative security features that include digital sign, 數位版權管理 (DRM)\n
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  • - Free is certainly not a viable business model. However, it can be a brilliant marketing strategy\n- Include advertising and affiliate links inside your free ebook\n- Build opt-in database. (How to make money from your email list, attend Fangyu upcoming's course.)\n- Upsell products and services by offering free ebook with relevant reports, tips, how-tos, and guides. (Teach customers something.)\n- An option of buying the paid version of the ebook.\n
  • - Reach out more audience to get more traffic and visibility.\n- Become an Instant 'Expert'.\n- Keep in Touch with Your Customer to show them you value their business and remind them of your products in a way they won't object to.\n- Offer free eBooks or bonuses to existing customers in exchange for testimonials that you can put up on your sales page.\n- Create a survey for products and services and use free eBooks to entice people to respond.\n- Grow Your Downline by offering free eBooks as an incentive to join a program.\n- Increase your blog readership.\n- - When sales are low, create an eBook with discount coupons or special offers and give them away to your customers.\n
  • - Build mailing lists.\n- I have been offering a free copy of a my 94-page ebook,\nCreating Your Personal Life Plan, http://michaelhyatt.com/life-plan, to everyone who signs up to receive my blog updates via email. \n- In the first six months, I have generated 23,326 subscriptions.\n- In the next few weeks, I will offer a new ebook to take my subscriptions to 50,000 by the end of the calendar year.\n
  • - Generate customer reviews. \n- A few years ago Thomas Nelson launched BookSneeze, http://booksneeze.com, a website designed to get its books into the hands of bloggers (sneezers) who could “infect” their readers.\n- We let bloggers chose which books they wanted to review in exchange for an honest review on their blog.\n- We now have over 20,000 bloggers participating in this program. We have generated thousands of reviews for our books.\n
  • - Photobook\n
  • - Get a family recipes book for every purchase of slow cooker.\n\nFor bloggers, how to Turn Your Articles Into an eBook:\n* Collect your 10 most popular posts and repackage with a little extra commentary\n* Expand on the concept of your most popular blog post\n* Create a directory of resources which are useful for your target audience\n* Write an FAQ to answer popular questions from readers of your site\n
  • - License your ebook to prevent others claiming this as their own work, or distributing in a manner with which you are not comfortable.\n- The best means of licensing free content is to use a Creative Commons license.\n- The most basic Creative Commons license ensures attribution of the original author.\n- You can also specify whether your documents can be used commercially, have derivative works created from them and the jurisdiction to which the license pertains.\n
  • - iBook publication flow:\n1. Write the book (obvious) and get it into the iBooks compatible EPUB format (see below, it is easy to take a file and convert to EPUB format)\n2. Get a unique ISBN number for each book title you plan to release. Cost is $25 per ISBN and you can fill out an ISBN application here\n3. Get the following ready: a US tax ID (social security number or EIN), valid iTunes account with credit card on file\n4. When all of the above is met, you can apply to be part of the iBookstore distribution network at Apple.com\n\n- Other publication platforms\n1. Fill out two quick pages of information and hit the Publish button.\n2. Doesn't require ISBNs to list and sell books\n3. Can use MS Word or Pages.\n\nOther options:\n- Use a certified aggregator like Smashwords or Lulu to relist your books to most major vending sites including iBooks.\n- They provide the ISBN and take another cut of your profits above Apple's, typically leaving you with about 50-60% of the list price, versus Apple's basic 70% of list price.\n- Apple-approved aggregators for North America include: Ingram, INscribe Digital, LibreDigital, Lulu, and Smashwords. European aggregators are Bookwire and Immatériel.\n- Smashwords will convert MS Word documents to ePub.\n- Bowker is the exclusive ISBN provider for the Library of Congress. A single ISBN costs $125. You can pick up a ten-pack for $250, a 100-pack for $575 and 1000 for $1000 -- just a dollar per ISBN.\n- Bowker's free title registration service allows you to ensure that your book title is unique and won't be duplicated. You can create free barcodes for your books at Bowkers as well.\n
  • - Do use a template to help you format as you write. I did this as recommended by one of my marketing coaches and it made a huge difference. It helps because you can see the book taking shape as you write and you don’t get burned out.\n- Do take advantage of those eBook directories and accept submissions from authors. \n- Don’t look at the eBook as a the end product. Use the eBook as the beginning of a relationship with a reader/customer – not the last time you will help them.\n- Don’t spend too much on Google adwords and other “for pay” traffic generators. Be sure to mix in affiliates, blogs and other social media elements to help spread the word. I learned this the hard way – so trust me on this one.\n
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  • 利用 iPad 電子書,行銷商品無國界(eBook Publishing and Marketing using iBook Author)

    1. 1. s u n g a t e . c o m . t w w w w. p r o c t o . b i z利用iPa d電 子 書 ,行銷商品無 國 界 謝 進 祥 Thomas
    2. 2. s u n g a t e . c o m . t w w w w. p r o c t o . b i z電子書目 前 佔 全 球 書籍市場的1 0 % 成功是準備與機遇的結合
    3. 3. Sony Reader(2006)s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    4. 4. 亞馬遜 Kindle 電子書閱讀機(2007)s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    5. 5. Barnes & Noble Nook(2009)s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    6. 6. iRiver Story(2010)s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    7. 7. Apple iBook(2010)s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    8. 8. 傳統出版的好與壞 優點: ‧容易收藏及分享 ‧廣泛的行銷管道 ‧專業編輯及繪圖設計 缺點: ‧不容易攜帶 ‧出版時間長 ‧缺乏控制權s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    9. 9. 自出版的長處與短處 優點: ‧即時出版及發佈 ‧完全控制權 ‧容易作修改 缺點: ‧格式還未統一 ‧利潤較低 ‧行銷管道不多s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    10. 10. 不同的電子書格式 ‧ePub 是最普及的電子書格式 ‧Pdf 有較強的防盜系統與設施 ‧iBook 提供鮮明的電子書體驗s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    11. 11. iBook 的特徵:設計模板s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    12. 12. iBook 的特徵:多媒體s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    13. 13. iBook 的特徵:互動功能s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    14. 14. iBook 的特徵:3D 物體元件s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    15. 15. iBook 的特徵:問題作答s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    16. 16. 免費電子書要怎麼賺錢? ‧廣告鏈結及橫幅廣告 ‧建立自願名單 ‧勸說客戶購買付費的商品 / 服務 ‧推銷您將出版的實體書s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    17. 17. 這一些是很難用錢買到的 ‧獲取更多的流動量及知名度 ‧成為“專家”的捷徑 ‧跟客戶保持聯繫的好贈品 ‧索取客戶見證及評估 ‧鼓勵客戶參與您的調查行動s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    18. 18. 用免費電子書來增加訂閱名單s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    19. 19. 用免費電子書來換取口碑s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    20. 20. 把您的攝影天份產品化s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    21. 21. 買慢鍋,送一本家常便菜食補s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    22. 22. 我不吝嗇,並不代表我很慷慨 ‧要小心別人佔您的便宜 ‧申請創作共有(Creative Commons)授 權許可證 ‧明確說明是否可以用於商業用途s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    23. 23. 如果我真的很想出書賣書呢? 把書寫好 訂購ISBN碼 準備好納稅申報資料 申請 iTunes 賬號s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    24. 24. 電子書的成功秘訣及忌暐 ‧儘量應用設計模板 ‧善於利用網上電子書目錄 ‧不要把電子書當成最終產品 ‧切記廣告並不一定是宣傳的最佳方法s u n g a t e . c o m . t w w w w . p r o c t o . b i z
    25. 25. s u n g a t e . c o m . t w w w w. p r o c t o . b i z謝謝大家! 加入我們的 Facebook 討論社區: http://www.facebook.com/groups/346022055457842/

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