Kiai!
Iain Phillips
iain.philips@hyperisland.se
Twitter: @iainphillips
Welcome
Minna Johans
minna.johans@hyperisland.se
Tw...
Kiai!
Contents
Introduction
Insights
Solution
Benefits
Promotion
Q & A
måndag den 9 november 2009
Kiai!
How does IKEA create a better everyday
life for people today?
Furniture & Inspiration
IKEA do furniture really well
...
Kiai!
So what can we improve?
INSPIRATION
måndag den 9 november 2009
Kiai!
So what can we improve?
INSPIRATIONINSPIRATIONINSPIRATIONINSPIRATIONINSPIRATION
måndag den 9 november 2009
Kiai!
How does IKEA inspire people today?
Catalogue
IKEA.com
Campaign websites
Stores & Showrooms
Employees in the stores
...
Kiai!
How else do people get inspired?
Magazines
Blogs
TV- shows (Grand Design, Extreme Home Makeover etc.)
Celebrities
Fr...
Kiai!
What problems have we found with IKEA’s inspiration?
No real user interaction
Limited amount
Separate from the real ...
Kiai!
What do these things mean?
INTERACTION - Nike +
måndag den 9 november 2009
Kiai!
What do these things mean?
UNLIMITED AMOUNT - Wikipedia
måndag den 9 november 2009
Kiai!
What do these things mean?
REAL WORLD - Facebook
måndag den 9 november 2009
Kiai!
What do these things mean?
REAL WORLD - Facebook
måndag den 9 november 2009
Kiai!
How can IKEA...
Get their customers to interact with them?
Provide unlimited amount of inspiration?
Based on their e...
Kiai!
Our answer is to use their...
måndag den 9 november 2009
Kiai!
måndag den 9 november 2009
Kiai!
1. Capture
måndag den 9 november 2009
Kiai!
2. Tag
måndag den 9 november 2009
Kiai!
3. Define
måndag den 9 november 2009
Kiai!
4. Inspire
måndag den 9 november 2009
Kiai!
5. Share
måndag den 9 november 2009
Kiai!
6. Discover
måndag den 9 november 2009
Kiai!
7. Connect
måndag den 9 november 2009
Kiai!
The benefits
Create a sustainable digital presence
Show IKEA products in real life homes
Inspire people by letting th...
Kiai!
Promotion
Beta phase with the employees
Tagging campaign
måndag den 9 november 2009
Kiai!
Tagging Campaign
måndag den 9 november 2009
Kiai!
Continuation
We see this as the first step in creating a wider, sustainable digital presence for IKEA
We see this as ...
Upcoming SlideShare
Loading in …5
×

Ikea Roomshare

1,196 views

Published on

Student project at Hyper Island October 2009

Published in: Technology, Business
  • Be the first to comment

Ikea Roomshare

  1. 1. Kiai! Iain Phillips iain.philips@hyperisland.se Twitter: @iainphillips Welcome Minna Johans minna.johans@hyperisland.se Twitter: @minnajohans Katja Feldeús katja.feldeus@hyperisland.se Twitter: @katjafeldeus Thomas Björk thomas.bjork@hyperisland.se Twitter: @thomasbjork måndag den 9 november 2009
  2. 2. Kiai! Contents Introduction Insights Solution Benefits Promotion Q & A måndag den 9 november 2009
  3. 3. Kiai! How does IKEA create a better everyday life for people today? Furniture & Inspiration IKEA do furniture really well måndag den 9 november 2009
  4. 4. Kiai! So what can we improve? INSPIRATION måndag den 9 november 2009
  5. 5. Kiai! So what can we improve? INSPIRATIONINSPIRATIONINSPIRATIONINSPIRATIONINSPIRATION måndag den 9 november 2009
  6. 6. Kiai! How does IKEA inspire people today? Catalogue IKEA.com Campaign websites Stores & Showrooms Employees in the stores måndag den 9 november 2009
  7. 7. Kiai! How else do people get inspired? Magazines Blogs TV- shows (Grand Design, Extreme Home Makeover etc.) Celebrities Friends, the most trustworthy and biggest influence of all. måndag den 9 november 2009
  8. 8. Kiai! What problems have we found with IKEA’s inspiration? No real user interaction Limited amount Separate from the real world and the customer måndag den 9 november 2009
  9. 9. Kiai! What do these things mean? INTERACTION - Nike + måndag den 9 november 2009
  10. 10. Kiai! What do these things mean? UNLIMITED AMOUNT - Wikipedia måndag den 9 november 2009
  11. 11. Kiai! What do these things mean? REAL WORLD - Facebook måndag den 9 november 2009
  12. 12. Kiai! What do these things mean? REAL WORLD - Facebook måndag den 9 november 2009
  13. 13. Kiai! How can IKEA... Get their customers to interact with them? Provide unlimited amount of inspiration? Based on their everyday life? måndag den 9 november 2009
  14. 14. Kiai! Our answer is to use their... måndag den 9 november 2009
  15. 15. Kiai! måndag den 9 november 2009
  16. 16. Kiai! 1. Capture måndag den 9 november 2009
  17. 17. Kiai! 2. Tag måndag den 9 november 2009
  18. 18. Kiai! 3. Define måndag den 9 november 2009
  19. 19. Kiai! 4. Inspire måndag den 9 november 2009
  20. 20. Kiai! 5. Share måndag den 9 november 2009
  21. 21. Kiai! 6. Discover måndag den 9 november 2009
  22. 22. Kiai! 7. Connect måndag den 9 november 2009
  23. 23. Kiai! The benefits Create a sustainable digital presence Show IKEA products in real life homes Inspire people by letting them inspire each other People will spread the IKEA brand in a natural way IKEA can use the information created to improve their business (Research tool) måndag den 9 november 2009
  24. 24. Kiai! Promotion Beta phase with the employees Tagging campaign måndag den 9 november 2009
  25. 25. Kiai! Tagging Campaign måndag den 9 november 2009
  26. 26. Kiai! Continuation We see this as the first step in creating a wider, sustainable digital presence for IKEA We see this as a platform to be built upon for example: Mobile Device Apps: - Analyze your habits (using GPS & Pedometer) - Automatic room measurement (Photo recognition & angle analysis) - IKEA Eye (Photo recognition IKEA product) - Room Builder (Create and Furnish your rooms in 3D) måndag den 9 november 2009

×