Adopting Web 2.0 in Business World

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Location: 2007's Winning Position in Web 2.0 Seminar /
Event Date: Nov 24, 2006 /
Organization: Sun Microsystems

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Adopting Web 2.0 in Business World

  1. 1. Adopting Web 2.0 in Business World Thomas Lee Chief Technology Officer Center for E-Commerce Infrastructure Development The University of Hong Kong
  2. 2. What Web 2.0 means “the Web as platform” Tim O’Reilly 2
  3. 3. What Web 2.0 means “MSN Messenger” “web services” “data driven”“del.icio.us” “RSS” “the Web as platform” “Podcast” “architecture of participation” “Gmail” “folksonomy” “Wikipedia” “XHTML” “Yahoo Mail” “Flickr” “interactivity” “social networking” “ATOM” “long tail” “Skype” “rich application” “Blogger” “web syndication” “mash-up” “democracy” “AJAX” “Google Documents” “Google Maps”“YouTube” 3
  4. 4. What Web 2.0 means“Given the lack of set standards as to what ‘Web 2.0’ actually means, implies, or requires, the term can mean radically different things to different people.” from Wikipedia 4
  5. 5. What Web 2.0 means to me“Any innovative use of the Web to expand your outreach.” 5
  6. 6. Blogging 6
  7. 7. Web 1.0 Web 2.0 Graphic design Usability Navigation DistributionInformation provision Service provision Content publishing Content generation Number of visits Community base 7
  8. 8. Web 1.0 Web 2.0Provider centric Consumer centric 8
  9. 9. Migrating to Web 2.0 Service mash-up (Web API) Interactive applications Web re-architecting efforts (AJAX) Data driven architecture(Static HTML data driven microformats)Community generated contents (e.g. Wikipedia, Flickr) New media (RSS/ATOM feeds, podcast, blogging) 9
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  12. 12. Our research on Web 2.0 Extending Web 2.0 to deliver e-commerce servicesawarded with government innovation and technology fund 12
  13. 13. Asynchronous Javascript andXML (AJAX) HTML + Javascript XML data XML data XMLHTTPRequest handler handler form submit 13
  14. 14. Model driven AJAX AJAX data model HTML + Javascript XML data XML data XMLHTTPRequest handler handler form submit 14
  15. 15. AJAX Data ModelServer-side handler Javascript + HTML 15
  16. 16. Feed authentication Aggregated feedFeed provider Unauthenticated / Unsigned Feed itemsFeed provider 16
  17. 17. Feed authorization inetOrgPerson Public / UnencryptedFeeditems inetOrgPerson 17
  18. 18. To sum upWhy Web 2.0? (corporate strategy) Customer satisfaction Community building Service innovationHow Web 2.0? Step-by-step adoption Short-term: new media Long-term: service mashup (requiring web re-architecting) 18
  19. 19. An R&D center under Faculty of Engineering, University of Hong KongTo create an infrastructure and environment that allows e-commerce to pervade large and small businesses through technology innovation, industry collaboration, and knowledge cultivation. 19
  20. 20. Thank you ytlee@cecid.hku.hkhttp://www.cecid.hku.hk

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