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Designing for an Augmented Reality world


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How “Augmented Reality” and the mobile web changes everything

Mobile broadband access and ever-smarter phones are shaking the internet out its lofty cloud and bringing the web into the real world. As a result, the old “real world”, and many old ideas and many old business models will be running out of places to hide from the pervasive influence of the net.

Meanwhile, each of our smart phones are in many ways even better than the old clunky tools we used to use to surf the net. Our mobile devices are not only connected but, also bristling with sensors like radios, cameras, microphones, GPS etc. that can directly perceive and interact with the world around you. We’re reaching a point where it’s theoretically possible to point that device at almost anything: a landmark, a product on a store shelf, your friends or a crowd of people; and draw from the cloud and your social graph as much, or perhaps more, relevant information than you ever wanted to know. Oh, and the cloud will be watching you and whatever’s around you as well.

In the new augmented reality, the web surfs you.

The goal of this talk will be to provide you with a fast paced overview of what this new “augmented” reality will mean for how we socialize, for how we sell and market physical products, for architecture, for media and entertainment, for public policy, crime, privacy and, as well, few early signals for what might be the new killer apps.

If all that is not interesting enough, I will also bring free beer.

Published in: Technology, Design
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Designing for an Augmented Reality world

  2. What is Augmented Reality?
  3. It’s really an old idea Think “Terminator vision”
  4. Once thought to require silly hats Call this “head’s up” augmented reality.
  5. But, for now, this will do fine
  6. Bringing down all the resources of the internet out of cyberspace and into ubiquitous reality Flickr: c@rljones Mobile phones are like the billion roofing nails that tie the cloud down to earth.
  7. Just like ordinary reality Flickr: wvs
  8. Only more so Flickr: wvs
  9. Why is this important
  10. Augmented reality finishes what the internet started
  11. Internet 1.0 (1995-1999) was all about the great disruptive promise of the “cyberspace” and “online shopping” Internet 2.0 (2005-2009) was the 10 years it took to really figure out what to do with it: USG, rich web apps, social media Augmented Reality (2008…) is where mobile technology and wireless broadband make the internet finaly ubiquitous. And inescapable.
  12. By this measure you could say there are many “augmented reality” apps already The other day, my dad googled a small duck. This augmented his reality. Call this “head’s down” AR
  13. Broadly, what are the effects of Augmented Reality? <ul><li>Increased transparency </li></ul><ul><li>Reduced privacy </li></ul><ul><li>Timely access to information </li></ul><ul><li>Constant access to entertainment </li></ul><ul><li>Marketers can’t keep using the same old tricks </li></ul><ul><li>In theory, anyone can easily know everything there is to know anything or anyone anywhere they are. </li></ul>
  14. Design implications <ul><li>Assume connectivity is always on </li></ul><ul><li>Except when there are glitches </li></ul><ul><li>Except for caching, storing anything locally is dumb </li></ul><ul><li>The cloud is the computer </li></ul>
  15. Flickr: Jamais Cascio But back to terminator vision
  16. Senkai Camera Cool app. Maybe this will be the “apple newton” of pure AR
  17. Kweekies 3D game projected into realspace through your phone screen
  18. Terminator Vision +
  19. + Ordinary Reality
  20. = Augmented Reality
  22. Shopsavvy
  23. “ Amazon declares war on retailers” Shop savvy, Amazon mobile app etc: these are a Retailers worst nightmare
  24. Idee Inc., image recognition search on an iPhone
  26. Social Augmented reality
  27. Social Augmented Reality <ul><li>The knowledge of joining a crowd and knowing: </li></ul><ul><li>Who do I know here? </li></ul><ul><li>Where do I know them from? </li></ul><ul><li>Who should I get to know? </li></ul><ul><li>Who here is single? </li></ul><ul><li>Are there any naked pictures of them on the internet? </li></ul>
  28. There will be many layers of reality Not everyone wants to live in the Youtube comment section of reality
  29. Marketing gimmicks
  30. Choose your context, choose your data sets
  31. Good realities / Bad realities Who are we to judge?
  32. Marshal McLuhan
  34. Mobile phone <ul><li>Enhances: Voice, conversation </li></ul><ul><li>Retrieves: Spoken word, direct conversation </li></ul><ul><li>Reverses: Video, picture, text messaging, Augmented reality </li></ul><ul><li>Obsolesces: Public payphones, wrist watches, land lines, leaving notes, advance planning </li></ul>
  35. Mobile + Augmented Reality <ul><li>Enhances: Awareness, tacit knowledge, wisdom </li></ul><ul><li>Retrieves: Written word, gestures, lore, gossip </li></ul><ul><li>Reverses: “batman vision” </li></ul><ul><li>Obsolesces: Desktop web, Newspapers, ipods, departments stores, guidebooks, paper maps, paperbacks, magazines, local storage, phone numbers, MSWindows </li></ul>
  36. What is still holding us back? Mobile Processing power Some of these apps running <10fps Screen size Are small relative to the world Human limitations: eyesight, thumb width Serious interaction problem for many demographics GPS locating speed Waiting…. Waiting… ah fuck it Network bandwidth/latency 400ms pings are not so responsive Tools/APIs Just emerging Battery Power This stuff devours batteries Installed base Smartphones not ubiquitous yet Fragmented mobile platforms Going to be with us a while M-commerce & monetization Buying real stuff is hard
  37. What is getting better? Mobile Processing power Moore’s inexorable law Screen size Tablets, new tech foldable/rollable? Human limitations: eyesight, thumb width Better touch interfaces, natural gestures GPS locating speed AGPS, other cues e.g. wifi Network bandwidth/latency 4G/LTE brings better speed/latency Tools/APIs Will come Battery Power Moore’s law brings efficiencies Installed base >50% by 2012 Fragmented mobile platforms Ultimately the browser may displace native apps M-commerce & monetization We’re working on it
  38. Near Future Tipping points <ul><li>iPhone 3.0 expected capabilities: </li></ul><ul><ul><li>Faster processor (the current one is unchanged from 2007) </li></ul></ul><ul><ul><li>Video capabilities </li></ul></ul><ul><ul><li>Where the iPhone goes the interactive design geeks follow </li></ul></ul><ul><li>Androids everywhere </li></ul><ul><ul><li>More mobile brands launching android soon </li></ul></ul><ul><ul><li>Waiting for the deluge of Chinese off-brand </li></ul></ul><ul><li>Future blackberries (go Canada) </li></ul><ul><ul><li>May bring corporate/enterprise killer apps </li></ul></ul>
  39. Who really becomes empowered?
  40. Who also becomes empowered?
  41. Who benefits from augmented reality? Brands Consumers State Control Opposition Police Criminals Developed world Developing world The center The edges Extroverts Introverts The old The young E-government E-anarchy
  42. As a designer, you can choose sides If you are a mobile designer, there’s no shortage of paying work ahead
  43. When augmented reality fails (PROTIP #71: Don’t drop Augmented reality)
  44. The more sophisticated a technology, the more fragile it can be <ul><li>Don’t drop augmented reality </li></ul><ul><li>I ran out of batteries so I can’t buy a coffee </li></ul><ul><li>I ran out of batteries and I can’t find my way home </li></ul><ul><li>I am meeting my blind date but she went indoors where LBS doesn’t work </li></ul><ul><li>When a government rounds up opposition based on mobile records </li></ul>
  45. Discuss <ul><li>@tpurves </li></ul><ul><li> </li></ul>