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How to do startup research

A primer on the necessary concepts you should apply before you start the most amazing idea ever.

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How to do startup research

  1. 1. @tomfrazierStartup ResearchDon’t build shoe umbrellas
  2. 2. @tomfrazier
  3. 3. ‣ Market Size‣ Market Adoption‣ Market Evolution‣ A Few ToolsIn A Nutshell@tomfrazier
  4. 4. @tomfrazierYou won’t get 1% of China.Top Down Research IsLimiting
  5. 5. ‣ Signup 100 people‣ Each tells 10 friends‣ 12% of referrals signup‣ .12 * 1000 = 120 new‣ 120 / 100 = 1.2 :/‣ Now do some bottom upmath to validate the 100.Viral Coefficient@tomfrazier
  6. 6. I’ll signup 100 in month one.Each tells 10 friends resulting in 1000invitations.12% of referrals signed up12% * 1000 = 120 new users120 / 100 = 1.2 :/VIRAL  COEFFICIENT @tomfrazierAn example...
  7. 7. Market AdoptionWhere does your company sit?@tomfrazier
  8. 8. Market AdoptionGood starting point is the Gartner Hype Cycle@tomfrazier
  9. 9. Market AdoptionGood starting point is the Gartner Hype Cycle@tomfrazier
  10. 10. Hype Curve & AdoptionPutting the two together to understand the startup challenge@tomfrazier
  11. 11. Hype Curve & AdoptionPutting the two together to understand the startup challenge@tomfrazierYou will mostlikely die here
  12. 12. @tomfrazierMarkets EvolveGo with the grain not against it.
  13. 13. Bigger Ice(Months)@tomfrazierMarkets EvolveGo with the grain not against it.
  14. 14. Bigger Ice(Months)Better Saws(Days)@tomfrazierMarkets EvolveGo with the grain not against it.
  15. 15. Bigger Ice(Months)Better Saws(Days)Printer?(Seconds)@tomfrazierMarkets EvolveGo with the grain not against it.
  16. 16. ‣ Photofinishing‣ Money Markets‣ Newspapers‣ Hardware‣ Footwear‣ ApparelDon’t start in a dying market@tomfrazierMaybe reinvent it...
  17. 17. v........................Divergence of Technology @tomfrazier
  18. 18. Convergence of Media @tomfrazier
  19. 19. Some Tools@tomfrazier
  20. 20. @tomfrazierGoogle Trends
  21. 21. @tomfrazierAsk Your Target Market
  22. 22. @tomfrazierQuora
  23. 23. @tomfrazierQuantcast for demographics
  24. 24. @tomfrazierBuiltwith for tech stack
  25. 25. BUSINESS  MODEL  CANVAS@tomfrazierBusiness Model Canvas
  26. 26. @tomfrazierThe most important tool!
  27. 27. ‣ Market Size‣ Market Adoption‣ Market Evolution‣ A Few ToolsIn A Nutshell@tomfrazier
  28. 28. @tomfrazier& keep learningThanks!Awesome images from dunechaser on flickr!

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