Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Vietnamese It firms keep indifferent to developing apps for education

279 views

Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

Vietnamese It firms keep indifferent to developing apps for education

  1. 1. IT Firms Keep Indifferent to Developing Apps for Education 06. Nov, 2012Despite the high demand, information technology (IT) firms do not intend to focus on developingapps for the education sector due to the high investment costs.Ha Than, General Director of Lac Viet Company, said at the international conference Mobile Vietnam onOctober 19 that the demand for content service on Internet and mobile devices would be very high by2020.Under the National Telecommunication Development Strategy, the rate of fixed broadband subscriberwould be 6-8 subscribers per 100 people by 2015, and 15-20 subscribers by 2020. Meanwhile, thetargeted figures for mobile broadband subscribers would be 20-25 and 35-40 subscribers, respectively.The total revenue from telecom is expected to reach 10-12 billion dollars, accounting for 7-8 percent ofGDP by 2015, and 15-17 billion dollars, or 6-7 percent of GDP by 2020.A survey by Lac Viet shows that 70 percent of the apps developed so far have the content relating toviolence factors, hot messages or pictures, 20 percent relate to music (60 percent is foreign music, 10percent classical and 30 percent prevalent among the youth).Especially, the apps with educational content remain very modest, just accounting for five percent of thetotal adds. Meanwhile, 70 percent of the education apps come from foreign sources. 1
  2. 2. Analysts say apps for education should be seen as a potential market for IT firms with the increasinglyhigh demand from parents.Nguyen Duy Hien from AppStoreVN said about 50,000 digital contents has been shared on appstore.vn,of which 58 percent is games, while the others are entertainment software and social networkapplications.Hien went on to say that except the apps for children which attract a high number of users, othereducational apps have modest downloads.“Video cho be” (video for kids) by Dao Cong Van, “Tieng Viet cho be” (Vietnamese language for kids) byDivmov group of authors, and “Baby tellers” have seen tens of thousands of downloads.In the digital era, Hien said, when smart phones and tablets become so popular, using the apps on smartphones to teach students has become more and more popular. Therefore, educational apps should beseen as a profitable market IT firms should target for the near future.However, IT firms seem to keep indifferent to the potential market, while having focused on other marketsegments which they believe can bring bigger profit.IT firms focus on developing entertainment apps simply because they believe that entertainment appswould be more attractive to users, thus allowing to bring more clients to them.Surveys have found out that besides making calls, receiving calls and sending messages, the owners ofsmart phones or tablets use the mobile devices for the entertainment. This could be reason prompting ITfirms to develop more and more entertainment apps to serve clients.Meanwhile, analysts have pointed out that the small size screens of mobile phones or tablets would be anobstacle that makes people hesitate to use the devices for learning.Ha Than from Lac Viet frankly said that educational apps remain very poor, because app developersstrive to the apps which can bring money immediately, such as entertainment apps or games, rather thanthe apps which have high investment rate and take long time to recover the investment capital.(Source: Buu Dien) 2

×