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Android Dominates as Budget Tablets Flood Vietnam: IDC14 Jun 2013Ho Chi Minh City, Vietnam, June 14, 2013 – According to I...
(Source: IDC Worldwide Quarterly Tablet Tracker, 2013 Q1)
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Android Dominates as Budget Tablets Flood Vietnam

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Android Dominates as Budget Tablets Flood Vietnam

  1. 1. Android Dominates as Budget Tablets Flood Vietnam: IDC14 Jun 2013Ho Chi Minh City, Vietnam, June 14, 2013 – According to IDC’s Worldwide Quarterly TabletTracker, Vietnamese tablet shipments in 1Q13 grew at 28% QoQ and 130% YoY to 130,608units.Fueling this growth were budget Android tablets targeted at the low-cost market, under brandnames like POP, Coby and Cutepad."A flood of inexpensive Android tablets gave the Vietnam market the boost it needed to continuegrowing,” says Võ Lê Tâm Thanh, Senior Market Analyst, Mobile Devices at IDC Vietnam."Although Android was the top OS, Samsung suffered the most business impact from this influxof budget tablets in the first quarter of 2013, but we expect the vendor to bounce back stronglyover the rest of the year.”He explains that on the other hand, Apple had no such concerns as it maintained a healthy leadover other vendors in Vietnam.Daniel Pang, ASEAN Research Manager for Client Devices Research at IDC Asia/Pacificcomments, "The tablet market has tremendous room for growth in Vietnam, as it has beenrelatively slow to take off when compared to its ASEAN neighbors. With many Vietnameseconsumers still buying desktop PCs, there is time and opportunity for both tablet and notebookvendors to grab a slice of the pie.”FIGURE 1: Vietnam Tablet Shipment Forecast 2013 – 2017
  2. 2. (Source: IDC Worldwide Quarterly Tablet Tracker, 2013 Q1)

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