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Speakers or interviewees for meetup sessions for job seekers august.ppt

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Just an intro to marketing via a Meetup in exchange for interesting speakers to attend

Published in: Recruiting & HR
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Speakers or interviewees for meetup sessions for job seekers august.ppt

  1. 1. +81-50-3131-8611 support@audiologiks.com Speakers or Interviewees for Meetups Profile of 3 Job-related Meetups – Sept 2016
  2. 2. +81-50-3131-8611 support@audiologiks.com Benefits of Speaking at or Being Interviewed for a Meetup • Small committed groups of people see your job or recruitment ad • The pool of members can contain qualified potential applicants/candidates to follow up with • Meeting them in a Meetup provides an introduction that is warmer than a cold call
  3. 3. +81-50-3131-8611 support@audiologiks.com Cons of Meetup Speaking or Interview • For members: Might be regarded as a negative, such as spam or not useful for members • For members: Can detract from the value of the meetup to members if too much, not authentic • For Marketers, Speakers: Doesn’t yield expected goals quickly • For Marketers, Speakers: Other ad or targeting channels have bigger scale, for less manual investment that a meeting involves
  4. 4. +81-50-3131-8611 support@audiologiks.com What are our Meetups? • Global Career Information Exchange Meetup http://www.meetup.com/Tokyo-Global-Career -Information-Exchange/ • Tokyo Hiring & Recruiting Meetup http://www.meetup.com/Tokyo-Recruiting-an d-Hiring-Meetup/ • Nihon no Job Market http://www.meetup.com/Nihonno-Job-Market/
  5. 5. +81-50-3131-8611 support@audiologiks.com Meetup Analytics New Members and Member Engagement – Google Analytics – Amazon
  6. 6. +81-50-3131-8611 support@audiologiks.com Global Career - Statistics Meetup Registration – Global Career Meetup This Meetup was started in July 2015 From May, 2016 when it had 486 members to now, it grew to 622 members interested in Global Careers Active Members grew from 49, or 10% of Total Members to 116 members to 18.6%
  7. 7. +81-50-3131-8611 support@audiologiks.com Global Career - Statistics (2) Meetup Registration – Global Career Meetup We have 141 members who check our meetups online weekly. 60 members come to our Meetups Annually, for an average of 5 per month Members discuss global careers over drinks and light snacks after work
  8. 8. +81-50-3131-8611 support@audiologiks.com Trend over Time Meetup Members – Global Career Meetup We have 141 members who check our meetups online weekly. Approximately 40% are on Linkedin, with the rest unknown.
  9. 9. +81-50-3131-8611 support@audiologiks.com Google Analytics Meetup Group – Global Career Meetup
  10. 10. +81-50-3131-8611 support@audiologiks.com Google Analytics Meetup Group – Global Career Meetup
  11. 11. +81-50-3131-8611 support@audiologiks.com AWS Analytics Audio Analytics – Measuring Listening to Content If you have media content as advertising, like audio, you can measure audience response or engagement from here
  12. 12. +81-50-3131-8611 support@audiologiks.com AWS Analytics Audio Analytics – Measuring Listening to Content If visitors are clicking on the media, the site they are clicking from will show up here
  13. 13. +81-50-3131-8611 support@audiologiks.com Using Excel to View Data
  14. 14. +81-50-3131-8611 support@audiologiks.com Hiring & Recruiting Meetup New Members and Member Engagement – Google Analytics – Amazon
  15. 15. +81-50-3131-8611 support@audiologiks.com Hiring & Recruiting Stats 114 members in the Meetup Started April 2015 so active for 14 months 26 members were active in May (came by to check the site) 5 new members joined in May 2016
  16. 16. +81-50-3131-8611 support@audiologiks.com Hiring & Recruiting Stats (2) 114 members in the Meetup Started April 2015 so active for 14 months 26 members were active in May (came by to check the site) 5 new members joined in May 2016
  17. 17. +81-50-3131-8611 support@audiologiks.com Nihon no Job Market Meetup New Members and Member Engagement – Google Analytics – Amazon
  18. 18. +81-50-3131-8611 support@audiologiks.com Nihon no Job Market Stats164 members in the Meetup Started Feb 2015 so active for 14 months 29 members were active in May (came by to check the site) 4 new members joined in May 2016
  19. 19. +81-50-3131-8611 support@audiologiks.com Nihon no Job Market Stats (2) 164 members in the Meetup Started Feb 2015 so active for 14 months 29 members were active in May (came by to check the site) 4 new members joined in May 2016
  20. 20. +81-50-3131-8611 support@audiologiks.com Advertising & Speaking Advertising Spaces – Meetup Front Page (and other content pages) – Meetup Event Page – Official Speaker
  21. 21. +81-50-3131-8611 support@audiologiks.com Marketing Opportunities
  22. 22. +81-50-3131-8611 support@audiologiks.com Marketing Opportunities (2) Speakers can hold the meetup at their office Job Ads can be placed at the top or in the body of the event description
  23. 23. +81-50-3131-8611 support@audiologiks.com Marketing Opportunities (3) Speakers have a space at the bottom of the meetup page Job Ads can be placed at the top or in the body of the event description
  24. 24. +81-50-3131-8611 support@audiologiks.com Email Marketing
  25. 25. +81-50-3131-8611 support@audiologiks.com Ways to Increase the Impact of Speaking • Provide space for a meetup event • Joint marketing for a meetup event to candidate pool • Record an Interview segment to playback to meetup attendees

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