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Innovations and trends incommunications, brand andfundraisingCutting edge thinking: how innovation drives fundraising,serv...
2
3
4
Innovation?
6
What can charities that provide support learn from Ushahidi?What can charities that try to change policy learn from 38 Deg...
Is it just new brands?               5m+       3 billion              members     views                                 8
Many of you have    two key  components:Brand and Reach                   9
1. See ourselves as an intermediary                                      10
The nature of the intermediary haschanged                                     11
The nature of the intermediary haschanged                                     12
The user is much more in control   The role of the „intermediary‟ is        increasingly invisibleYour service is increasi...
The travel sector                    14
Being a „new‟ intermediary presents two               questions:          What is your role?How do you exploit this new la...
This is very hard for charitiesCharities deal with   Money must be   There are novulnerable people      spent wisely    gu...
2. Where do I start?              A good               idea                       17
2. Where do I start?                       A goodGoal   +   Insight                        idea                           ...
2. Where do I start?                    “They                   wanted toEducate his cousins      +   pause and           ...
3. Technology plays a reallyimportant role                               20
4. The right mindsetSingle minded, highlyresourced projectsthat learn from others                          21
4. The right mindsetSingle minded, highlyresourced projectsthat learn from others                          22
MyFarmHarnessing the powerof digital to connecturban consumers withthe rural environment Best Public    Best Digital    In...
5. Be cautious of sustainabilityKhan Academy received a donation of $1.5m fromthe Gates FoundationTaskrabbit received $38m...
25
Charities are in a fantastic position to innovateBecoming a ‘new’ intermediary can help meet                your goalsIt i...
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Charity Comms Innovation presentation 30 January 2013

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Founder of Public Zone and Zone board director Jonathan Simmons was the key note speaker at the Charity Comms Innovation event on 30 January 2013. Here's the presentation he gave. Let us know what you think via @publiczone.

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Charity Comms Innovation presentation 30 January 2013

  1. 1. Innovations and trends incommunications, brand andfundraisingCutting edge thinking: how innovation drives fundraising,services and awarenessJonathan Simmons, 30 January 2013
  2. 2. 2
  3. 3. 3
  4. 4. 4
  5. 5. Innovation?
  6. 6. 6
  7. 7. What can charities that provide support learn from Ushahidi?What can charities that try to change policy learn from 38 Degrees?What can charities that help communities thrive learn fromFreecycle? 7
  8. 8. Is it just new brands? 5m+ 3 billion members views 8
  9. 9. Many of you have two key components:Brand and Reach 9
  10. 10. 1. See ourselves as an intermediary 10
  11. 11. The nature of the intermediary haschanged 11
  12. 12. The nature of the intermediary haschanged 12
  13. 13. The user is much more in control The role of the „intermediary‟ is increasingly invisibleYour service is increasingly your brand
  14. 14. The travel sector 14
  15. 15. Being a „new‟ intermediary presents two questions: What is your role?How do you exploit this new landscape to achieve your aims?
  16. 16. This is very hard for charitiesCharities deal with Money must be There are novulnerable people spent wisely guarantees 16
  17. 17. 2. Where do I start? A good idea 17
  18. 18. 2. Where do I start? A goodGoal + Insight idea 18
  19. 19. 2. Where do I start? “They wanted toEducate his cousins + pause and repeat me” 19
  20. 20. 3. Technology plays a reallyimportant role 20
  21. 21. 4. The right mindsetSingle minded, highlyresourced projectsthat learn from others 21
  22. 22. 4. The right mindsetSingle minded, highlyresourced projectsthat learn from others 22
  23. 23. MyFarmHarnessing the powerof digital to connecturban consumers withthe rural environment Best Public Best Digital Innovation Sector Solution 2011 Special Award Campaign Awards Awards 23
  24. 24. 5. Be cautious of sustainabilityKhan Academy received a donation of $1.5m fromthe Gates FoundationTaskrabbit received $38m in funding to dateFacebook took £750m before profit 24
  25. 25. 25
  26. 26. Charities are in a fantastic position to innovateBecoming a ‘new’ intermediary can help meet your goalsIt is hard and expensive but potentially rich in reward

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