Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Offline
A heretical view on web analytics
online...
forget online...
get
get offline...
the big picture
250"

200"

150"

100"

50"

0"

Online sales
250"

200"

150"

100"

50"

0"

Online sales

Offline sales
250"

200"

150"

100"

50"

0"

Online share of total sales
stop reporting
start analyzing
250"

Logistics not working ?
200"

No after sales support ?
150"

Website conversion rates ?
100"

50"

0"
touch points
why they matter
100"

80"

60"

40"

20"

0"

NPS
100"

New"check/
out"wizard"
80"

60"

40"

20"

0"

NPS
100"

New"check/
out"wizard"
80"

60"

Op:mized"
product"
page"design"

40"

20"

0"

NPS
100"

New"check/
out"wizard"
80"

Panik"

60"

Op:mized"
product"
page"design"

40"

20"

0"

NPS
100"

80"

60"

40"

20"

0"

NPS
100"

80"

60"

40"

20"

0"

NPS

Positive sentiment

Negative sentiment
Page views
Average time on site
Online sales
Browser distribution
CPC

who cares about
put it in context
Big data
Business intelligence
Data analytics

get offline
Thanks
Kim Berk Damsgaard, Digital Director

Pravda A/S
Fredens Torv 8
8000 Århus

T: 86 13 88 77
M: 20 73 96 81
E: kd@pra...
Waw 2014 01_15
Waw 2014 01_15
Waw 2014 01_15
Upcoming SlideShare
Loading in …5
×

Waw 2014 01_15

186 views

Published on

Published in: Technology, Business
  • Be the first to like this

Waw 2014 01_15

  1. 1. Offline A heretical view on web analytics
  2. 2. online...
  3. 3. forget online...
  4. 4. get
  5. 5. get offline...
  6. 6. the big picture
  7. 7. 250" 200" 150" 100" 50" 0" Online sales
  8. 8. 250" 200" 150" 100" 50" 0" Online sales Offline sales
  9. 9. 250" 200" 150" 100" 50" 0" Online share of total sales
  10. 10. stop reporting
  11. 11. start analyzing
  12. 12. 250" Logistics not working ? 200" No after sales support ? 150" Website conversion rates ? 100" 50" 0"
  13. 13. touch points
  14. 14. why they matter
  15. 15. 100" 80" 60" 40" 20" 0" NPS
  16. 16. 100" New"check/ out"wizard" 80" 60" 40" 20" 0" NPS
  17. 17. 100" New"check/ out"wizard" 80" 60" Op:mized" product" page"design" 40" 20" 0" NPS
  18. 18. 100" New"check/ out"wizard" 80" Panik" 60" Op:mized" product" page"design" 40" 20" 0" NPS
  19. 19. 100" 80" 60" 40" 20" 0" NPS
  20. 20. 100" 80" 60" 40" 20" 0" NPS Positive sentiment Negative sentiment
  21. 21. Page views Average time on site Online sales Browser distribution CPC who cares about
  22. 22. put it in context
  23. 23. Big data Business intelligence Data analytics get offline
  24. 24. Thanks Kim Berk Damsgaard, Digital Director Pravda A/S Fredens Torv 8 8000 Århus T: 86 13 88 77 M: 20 73 96 81 E: kd@pravdadigital.dk

×