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Moving from statistics to analytics

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Moving from statistics to analytics

  1. 1. Moving from statisticsto analytics_J. BoyeWeb & Intranet Conference6-8 November 2012, Aarhus
  2. 2. Can I buy your website ?
  3. 3. How much is it worth_?
  4. 4. Basic analytics_ Op2mize   Track   Analyze   Report  
  5. 5. Get data_Op2mize   Track  Analyze   Report  
  6. 6. Tell the story_ Op2mize   Track   Analyze   Report  
  7. 7. Look at the damn thing_ Op2mize   Track   Analyze   Report  
  8. 8. Do it better_ Op2mize   Track   Analyze   Report  
  9. 9. It’s not aperfect world_
  10. 10. So to often_ Op2mize   Track   Analyze   Report  
  11. 11. Downsize and upsize_ Op2mize   Track   Analyze   Report  
  12. 12. All thebuzzwords_
  13. 13. Business objective KPI KPIDriver Driver Driver Driver
  14. 14. Business objectives_ Business objective KPI KPIDriver Driver Driver Driver
  15. 15. Business objectives_ Business objective Increase revenue Decrease costs KPI KPIDriver Driver Driver Driver
  16. 16. KPIs_ Business objective KPI KPIDriver Driver Driver Driver
  17. 17. KPIs_ Business objective Online sales vs. total sales KPI KPIDriver Driver Driver Driver
  18. 18. KPIs_ Business objective KPI KPI Self service vs. call centerDriver Driver Driver Driver
  19. 19. Drivers_ Business objective KPI KPIDriver Driver Driver Driver
  20. 20. Drivers_ Business objective KPI KPI Conversion rateDriver Driver Driver Driver
  21. 21. Drivers_ Business objective KPI KPI VisitorsDriver Driver Driver Driver
  22. 22. Drivers_ Business objective KPI KPI Online formsDriver Driver Driver Driver
  23. 23. Drivers_ Business objective KPI KPI ?Driver Driver Driver Driver
  24. 24. Let’s run anonline campaign_
  25. 25. Campaign Media SEM EmailBanner Banner Adword Adword Link Link
  26. 26. Campaign Media SEM EmailBanner Banner Adword Adword Link Link
  27. 27. Campaign Media SEM EmailBanner Banner Adword Adword Link Link
  28. 28. Conversions_
  29. 29. Break it up_
  30. 30. ReachMedia Share
  31. 31. Click rate Leads CPC
  32. 32. Conversion rate CPA
  33. 33. ROMI
  34. 34. vsQuality Quantity
  35. 35. Q & A_Kim Damsgaard Digital Directorkd@pravdadigital.dk

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