1. Moving from statistics
to analytics_
J. Boye
Web & Intranet Conference
6-8 November 2012, Aarhus

3. Can I buy your
website ?

4. How much is it
worth_?

5. Basic analytics_
Op2mize
Track
Analyze
Report

6. Get data_
Op2mize
Track
Analyze
Report

7. Tell the story_
Op2mize
Track
Analyze
Report

8. Look at the damn thing_
Op2mize
Track
Analyze
Report

9. Do it better_
Op2mize
Track
Analyze
Report

10. It’s not a
perfect world_

11. So to often_
Op2mize
Track
Analyze
Report

12. Downsize and upsize_
Op2mize
Track
Analyze
Report

13. All the
buzzwords_

14. Business
objective
KPI KPI
Driver Driver Driver Driver

15. Business objectives_
Business
objective
KPI KPI
Driver Driver Driver Driver

16. Business objectives_
Business
objective
Increase revenue
Decrease costs
KPI KPI
Driver Driver Driver Driver

17. KPIs_
Business
objective
KPI KPI
Driver Driver Driver Driver

18. KPIs_
Business
objective
Online sales vs.
total sales
KPI KPI
Driver Driver Driver Driver

19. KPIs_
Business
objective
KPI KPI
Self service vs.
call center
Driver Driver Driver Driver

20. Drivers_
Business
objective
KPI KPI
Driver Driver Driver Driver

21. Drivers_
Business
objective
KPI KPI
Conversion rate
Driver Driver Driver Driver

22. Drivers_
Business
objective
KPI KPI
Visitors
Driver Driver Driver Driver

23. Drivers_
Business
objective
KPI KPI
Online forms
Driver Driver Driver Driver

24. Drivers_
Business
objective
KPI KPI
?
Driver Driver Driver Driver

25. Let’s run an
online campaign_

26. Campaign
Media SEM Email
Banner Banner Adword Adword Link Link

27. Campaign
Media SEM Email
Banner Banner Adword Adword Link Link

28. Campaign
Media SEM Email
Banner Banner Adword Adword Link Link

29. Conversions_

30. Break it up_

31. Reach
Media Share

32. Click rate
Leads
CPC

33. Conversion rate
CPA

34. ROMI

35. vs
Quality Quantity

36. Q & A_
Kim Damsgaard
Digital Director
kd@pravdadigital.dk