Super-sizing the app economy by extending it beyond the iPhone

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Presented by Chris Dury (VP Product, GetJar) at DiscoveryBeat on December 8, 2009.

Giant app businesses grew on the Facebook platform but so far the iPhone hasn’t produced a single Zynga-like success. So what is needed to super-size the mobile app economy? Dury will talk about the key ingredients of successful platforms in the app economy: scale, discovery, and payments. GetJar operates the world’s largest independent mobile app store.

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Super-sizing the app economy by extending it beyond the iPhone

  1. 1. Super-sizing the app Economy<br />Free apps and games for any phone at getjar.com<br />
  2. 2. Super-sizing the App Economy<br />Flash is not new. Mobile is not new. Why are apps so hot?<br />Economics of software companies <br />What did the App Economy change?<br />Discovery – lower acquisition cost<br />Payments – more revenue per user<br />Reach – adding up the pennies<br />2<br />Unit: Revenue per User - Cost of Acquisition = Profit per User<br />Scale: Monthly Profits / Monthly Acquisition Costs = Growth Rate<br />
  3. 3. Facebook<br />3<br />Any internet user. 70% outside US.<br />Reach<br />Promotion<br />Viral<br />Discovery<br />Payments<br />Many countries, many segments<br />
  4. 4. Facebook results<br />4<br />350 million users<br />350,000 apps<br />$1B+ economy<br />
  5. 5. Apple iPhone<br />5<br />Reach<br />High-end phone consumers. &gt;50% in US.<br />$$ Marketing<br />Discovery<br />Payments<br />Retail and credit card<br />
  6. 6. iPhone results<br />6<br />50 million users<br />100,000 apps<br />$0.5B+ economy<br />
  7. 7. GetJar<br />7<br />Reach<br />Any phone, anywhere<br />Promotion<br />Viral<br />Discovery<br />BlackBerry<br />Nokia<br />Android<br />Payments<br />Global, mobile. Coming soon.<br />
  8. 8. GetJar results<br />8<br />15 million users<br />50,000 apps<br />Payments soon<br />
  9. 9. App Store Contenders<br />9<br />
  10. 10. Summary<br />Reach, discovery, and payments drive the App Economy.<br />Facebook and iPhone have figured it out for their audiences.<br />GetJar opens the App Economy on the other 3B+ phones.<br />10<br />Thanks! Chris Dury, VP Product. chris@getjar.com <br />

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