TB on Tap: App Farm

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Growing faster than in an alfalfa field, apps are sucking our time like never before. What makes them so appealing? And how can you get in on the action?

We’ll take you through the concept, design, dev and marketing of apps. We’ll review some of today’s more popular options. And we’ll share one of our own – Beer Fridge.

Best part? John Lavelle from Beer Fridge will be on hand to dispense a bit of his deep knowledge of brews and share a crop of unique and amazing varieties with you. We’ll download the Beer Fridge app and rate the beers on the spot.

So if you like apps and beer, this is your pig-in-shit opportunity.

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TB on Tap: App Farm

  1. 1. OUTFITTERS - Using Facebook to get women to dive into mud pits - Stealing bikes only to return them better than before - MashingTwitter with pizza - Creating an app that explains hot air - Designing a b-card that doubles as a shot glass Blazers of trails, masters of the multi-tool, igniters of brands
  2. 2. RELATIONSHIPS Allstate Alverno College Assurant Health BBE Sound Bellin Health ConExpo - Con/Agg Erik Buell Racing Hayes Bicycle Group Honeywell HomMed Koss Headphones Lava Lamp Northwestern Mutual Signature Needle Arts Snap-on Sub-Zero/Wolf Yamaha Snowmobiles
  3. 3. APPS HOWTO MAKE ‘EM. HOWTO MAKE ‘EM MAKE MONEY.
  4. 4. $27 BILLION IN ’13
  5. 5. OH:“I’D RATHER LOOK AT MY PHONE THAN TALKTO SOME SHITHEAD”
  6. 6. IT’S EASY
  7. 7. YOU’RE NOT GONNA MAKE IT, PAL
  8. 8. GIVE IT AWAY The 79th most downloaded free app is the second highest grossing app
  9. 9. GIVE IT AWAY -In app advertising -Paid apps can’t get additional ad revenue -Free apps are open to continual upgrades -Great revenue source - 56% of game players who spend $1 in app, come back to make multiple purchases -Adobe used to charge one-time for their creative suite. Now they charge $50/mo and revenues have never been higher -Licensing opportunities
  10. 10. BOILING IT DOWN - Have an idea (no, a good idea) - Strong design/seamless UX - Market it, son
  11. 11. DRINK BEER, SHARE WITH FRIENDS Find beers you love Find beers you didn’t know you love See what your friends are drinking Tell them what you’re drinking Rate Comment Get notified when your faves arrive
  12. 12. INSPIRATION? I like beer
  13. 13. An app to rate beer? NOT BAD
  14. 14. PHASE 1: USER EXPERIENCE INFLUENCES
  15. 15. PHASE 1: INFORMATION ARCHITECTURE
  16. 16. PHASE 2: VISUAL DESIGN
  17. 17. PHASE 3: NATIVE APP DEVELOPMENT NATIVE APPs Xcode & Eclipse Beer Database App Use Tracking (Flurry) User Comments/Etc 1.! NATIVE 2.! HYBRID 3.! 3RD PARTYTOOL
  18. 18. PHASE 4: TEST, TEST, TEST
  19. 19. PHASE 5: APP STORE DEPLOYMENT
  20. 20. PHASE ∞: ANALYZE AND UPDATE
  21. 21. SO,ABOUTTHAT MARKETING
  22. 22. WHAT YOUR MUSIC’S BEEN MISSING BBE’s patented technology restores the natural warmth, clarity and definition that have been missing from your digital listening experience. Rediscover the thrill of deeper richer lows, superior clarity and definition, increased upper harmonic detail and better overall audio performance regardless of the quality of your earphones, dock, or speakers. The SonicMax Pro difference will blow you away. POWERED BY
  23. 23. SO, HOW IS IT DOING?
  24. 24. - Over 120,000 downloads - Consistently top 50 music app (Japan) - Engaged user network and high interest in private label opportunities
  25. 25. U.S. - #19 music app - #424 app overall
  26. 26. Japan - #1 music app - #2 app overall
  27. 27. Thank you
  28. 28. LET’STRY IT Apple Android

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