1.
Monetisation of wine blogs Part 4 of 4

2.
3 models <ul><li>Micro Publisher </li></ul><ul><li>Micro Retailer </li></ul><ul><li>Micro Consultant </li></ul>

3.
A micro publisher sells: <ul><li>Content </li></ul><ul><li>Advertising </li></ul><ul><li>Eyeballs </li></ul><ul><li>Click here for the article </li></ul>

4.
A micro retailer sells: <ul><li>Something! </li></ul><ul><li>Wine? </li></ul><ul><li>Click here for the article </li></ul>

5.
A micro consultant sells: <ul><li>Expertise </li></ul><ul><li>Themselves! </li></ul><ul><ul><li>Personal Branding </li></ul></ul><ul><ul><ul><li>Build brand </li></ul></ul></ul><ul><ul><ul><li>Build profile </li></ul></ul></ul><ul><ul><ul><li>Establish credentials </li></ul></ul></ul><ul><li>Click here for the article </li></ul>

6.
Models

7.
Most important first step <ul><li>Collaborate </li></ul><ul><li>Strength, and information, in numbers </li></ul>