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Monetisation of Wine Blogs

A brief intro to discussion on monetisation of wine blogs for the European Wine Bloggers' Conference in Rioja, EWBC 2008

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Monetisation of Wine Blogs

  1. 1. Monetisation of wine blogs Part 4 of 4
  2. 2. 3 models <ul><li>Micro Publisher </li></ul><ul><li>Micro Retailer </li></ul><ul><li>Micro Consultant </li></ul>
  3. 3. A micro publisher sells: <ul><li>Content </li></ul><ul><li>Advertising </li></ul><ul><li>Eyeballs </li></ul><ul><li>Click here for the article </li></ul>
  4. 4. A micro retailer sells: <ul><li>Something! </li></ul><ul><li>Wine? </li></ul><ul><li>Click here for the article </li></ul>
  5. 5. A micro consultant sells: <ul><li>Expertise </li></ul><ul><li>Themselves! </li></ul><ul><ul><li>Personal Branding </li></ul></ul><ul><ul><ul><li>Build brand </li></ul></ul></ul><ul><ul><ul><li>Build profile </li></ul></ul></ul><ul><ul><ul><li>Establish credentials </li></ul></ul></ul><ul><li>Click here for the article </li></ul>
  6. 6. Models
  7. 7. Most important first step <ul><li>Collaborate </li></ul><ul><li>Strength, and information, in numbers </li></ul>