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Valuing the Year Abroad - ThirdYearAbroad.com presentation

  1. 1. Valuing the Year Abroad Lizzie Fane 27th March 2012 Collecting Graduate Case Studies
  2. 2. Social Media: Valuing the Year Abroad
  3. 3. 3 benefits of using social media… 1. People who are not part of an email database can still find out about and get involved in the campaign. 3. Social media users have an average of 100 fans or followers: one Tweet or Facebook post can be seen by a lot of people very quickly. 5. By plugging into social networks you can target particular groups of people: Language Assistant alumni, translators, graduate networks, etc.
  4. 4. The questions we asked graduates… …and the answers they gave!
  5. 5. 1. “Please give us a thumbnail sketch of your year abroad (where you went, type of placement, duration), and tell us what you got out of it, what your job was on graduation and your subsequent career path. We're also interested to know how else you have used the skills gained during your year abroad, and how it has enhanced your life (not just in terms of employment).”
  6. 6. 2. “When you landed your first long-term job after graduating, what role did your year abroad play in helping you get the job?”
  7. 7. 3. “In any subsequent job move, estimate the role played by your year abroad in helping you to get the job.”
  8. 8. 4. “In your career since graduation, have there been times when the experience of residence abroad helped you perform your job?”
  9. 9. 5. “Is the year abroad a good investment?”
  10. 10. 6. “Was your year abroad the most valuable part of your degree?”
  11. 11. Analysing the case studies…
  12. 12. “Flights: £500. Accommodation: £2,000. Tuition fees: £1,500. Value of the third year abroad: Priceless.” Aimee, BA Hons Modern Languages, Nottingham Trent University, 2003. Studied in France and Spain, now a Planner for a Construction Company.
  13. 13. For more information, and to read the best case studies, please visit: thirdyearabroad.com/graduates • fb.com/thirdyearabroad • twitter.com/thirdyearabroad • lizzie@thirdyearabroad.com

Editor's Notes

  • Introducing ThirdYearAbroad.com: the UK’s biggest network of students who work or study abroad during their degree, filled with articles written by previous students passing on everything they wish they’d known before they left, a Q&A Forum, country and city profiles, finance and accommodation advice, case studies, career support, language tips and jobs too!
  • We used our existing networks on social media platforms like Facebook, Twitter and LinkedIn; UCML and the British Academy emailed all of their contacts, including universities who in turn contacted their Alumni; Erasmus and the British Council Language Assistants Programme contacted their Alumni too, and Interpreting for Europe and the European Commission Representation in the UK used their extensive social media presence to help promote the survey to year abroad graduates.
  • Twitter was our most successful platform for spreading the word about The Year Abroad Graduate Project. We used the hash tag #TYAGP to follow the campaign more efficiently.
  • My favourite quote!
  • The many and varied careers of graduates who went on their year abroad up to 20 years ago.
  • www.thirdyearabroad.com/graduates has 100 of the best case studies we collected, all categorised by type of placement, career, year of graduation, university and degree subject.
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