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Don't let bad data be the Grinch to your holiday appeal
Your year-end holiday appeal is about to launch. Most of the work has been done. What next?
If you are like most organizations, you can't wait for the responses to start coming in. The impact of your holiday appeal reaches throughout your organization. But are you ready to manage the response? Did your plan include a 'before' and 'after'? Are you managing your donor data, or is it managing you?
-The most common advice consultants are sharing with their clients about fundraising mistakes - and why they are wrong.
-How bad data trumps the best of content.
-What you can do now to make next year's appeal more successful.