IEC Material Development

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  • IEC Material Development

    1. 1. Developing EffectiveInformation, Education & Communication Materiala.k.a Copy Writing<br />Andeel Ali<br />Chief Visionary Officer<br />Blitz Bureau<br />
    2. 2. A Word Cloudabout me! <br />
    3. 3. Objectives of this Session<br />
    4. 4. Overview of BCC Behavior Change Communication<br />
    5. 5. Stages of Change Theory<br />
    6. 6. What are the Message components? <br />
    7. 7. Appeal<br />
    8. 8. Appeal<br />
    9. 9. Content<br />
    10. 10. Format<br />
    11. 11. Context<br />
    12. 12. Source<br />
    13. 13. 7 C’s of effective communication<br />
    14. 14. 7 C’s of effective communication<br />
    15. 15. 7 C’s of effective communication<br />
    16. 16. 7 C’s of effective communication<br />
    17. 17. Model of Participatory Approach<br />Flow Chart<br />Techniques/Tools<br />Smart Objectives<br />Documented Research<br />Quantitative Data Collection<br />Situation Assessment<br />Formative Research<br />In-depth Interviews<br />Needs Assessment<br />Focus Group Discussions<br />Emerged Themes of Needed Messages<br />Matrix of Thematic Analysis<br />Prioritization of Needed Messages<br />Prioritization of needed channels<br />Selection of a model for change of behavior<br />Development of a draft IEC material<br />Using the help of a graphic designer<br />Getting approval of gatekeepers prior to pilot testing the IEC material<br />Continuous Monitoring and Evaluation is needed throughout the flow chart process<br />Pilot test the IEC material<br />Re-development of IEC material<br />Printing of IEC material<br />
    18. 18. Planning, developing and distributing IEC materials<br />
    19. 19. I am Googleable!thinktank1987@hotmail.com<br />
    20. 20. References<br /><ul><li>Entertainment-Education (United Nations Population Funds) 1: 1–6. January 2002. http://www.unfpa.org/upload/lib_pub_file/160_filename_bccprogbrief1.pdf
    21. 21. Dr. Rima Afifi: Theories of Behavior Change at the American University of Beirut, AUB
    22. 22. John Hubley. (1993). Communicating Health-An Action Guide to Health Education and Health promotion.
    23. 23. FHI & USAID. (2002). Behavior Change communication (BCC) for HIV/AIDS - A Strategic Framework
    24. 24. http://en.wikipedia.org/wiki/Poster
    25. 25. Virtual University of Pakistan. Business and Technical English Writing. ENG 201</li>

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