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Thinkspace Twitter Sammamish Chamber

Twitter why it matters for business. This was the PowerPoint deck that I used at the Sammamish Chamber Luncheon on May 21, 2009.

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Thinkspace Twitter Sammamish Chamber

  1. 1. WHY IT MATTERS Brought to you by:
  2. 2. What you’ll be learning today 1. Social Media Overview 2. What is Twitter 3. Why Twitter is useful 4. How to use Twitter for your business
  3. 3. Background: Web 1.0
  4. 4. Image Source: http://www.rude.no/blog/uploaded_images/web20flickrlogos-731766.jpg
  5. 5. Web 2.0 linking people… people sharing… collaborating. Image Source: http://ariellah.files.wordpress.com/2009/02/web20-brands-and-logo.jpg
  6. 6. What is Twitter? • Definition: a social networking and micro- blogging service that allows you answer the question, quot;What are you doing?quot; by sending short text messages 140 characters in length, called quot;tweetsquot;, to your friends, or quot;followers.”
  7. 7. A nice halfway point Less personal than More chatty than is not a walled garden.
  8. 8. The Growth of Twitter 3x Increase!
  9. 9. Trending News • Google is no longer the place to look for trending news. http://google.com/trends • Twitter is the place to hear about what people are really talking about. • Search tools: – http://search.twitter.com – http://twazzup.com
  10. 10. Twitter Profile Brand your company
  11. 11. Twitter Search by Location • Use: Twitterholic.com • Follow active people like @realtordan62 in your community • http://twitterholic.com/top100/followers/byl ocation/Sammamish,+WA/
  12. 12. Value of Twitter • Trust • Sales • Visibility • Research • Relevance • Marketing • Relationships • Networking • Social capital • Customer service • Community • Traffic • Ideas • News • SEO
  13. 13. Signal versus Noise
  14. 14. Influence (was) Attracting attention to yourself
  15. 15. Influence (is) Providing attention and value to others
  16. 16. Value: Traffic Website traffic up 500% over daily average
  17. 17. Value: Sales
  18. 18. Value: Lead Generator
  19. 19. Case Study: Breathable Glass Use TweetBeep.com to get alerts for keywords
  20. 20. Case Study: Breathable Glass 1. Username: Eisch; BreathableWineGlass; MercerImports; CathyMercer and use a real photo of yourself. 2. Use a tool to search people’s bio’s: www.tweepsearch.com 3. Search for: wine, love wine, wine lover, ceo, entrepreneur 4. Follow those people 5. Find someone w/ huge following: twitter.com/MustLoveWine 6. Tweet: wines that you like to drink; “Amazing! Just opened up a bottle of Chateau Lafite 1787 check out my tasting notes: www.mercerimports.com/blog...” 7. Other things to Tweet about: Customer testimonials, events, specials or promotions, handle customer service via Twitter.
  21. 21. What to Tweet About • What are you doing?
  22. 22. Closing Quote “If You're Not at the Table, You're on the Menu” - Caroline Arnold
  23. 23. Social Media Intelligence Experts Dave Schappell Steve Broback @sbroback CEO of TeachStreet Jason Preston @jasonp107 @daveschappell Questions? peter@thinkspace.com Twitter: @thinkspace
  24. 24. thinkspace: Office Divvy • Partnered with • Community, furnished coworking space, private offices, whiteboards, Internet access, coffee. • Two days per week. $200/month • We’ve got a limited number of spots so sign up now!
  25. 25. thinkspace: Small Biz Sites • Need a website or blog optimized for Google? We can build one for your business using W Wordpress as a content management system. Most sites are $400. www.thinkspace.com/professional-wordpress-websites.asp • E-Commerce integration to your existing website. First two products are $250. A new site using Wordpress and two products is $500.

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