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How Pricing Impacts Your Brand and Positioning


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Presentation to the UW Foster School of Business on how pricing impacts your branding and positioning. By Peter Chee

Published in: Business
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How Pricing Impacts Your Brand and Positioning

  1. 1. How Pricing Impacts Your Branding and Positioning Peter Chee Founder & CEO thinkspace UW Foster School of Business
  2. 2. P = AVC + AFC + X Q __
  3. 3. 2008 Recession
  4. 4. -Ash Maurya
  5. 5. -Ash Maurya
  6. 6. -Ash Maurya
  7. 7. -Ash Maurya
  8. 8. -Ash Maurya
  9. 9. -Ash Maurya • Look at pricing from a holistic manner • Customers are not loyal to cheap commodities • Pricing is part of the product • Pricing determines your customer
  10. 10. What would I tell young me? • Figure out what is your “Why” • Growth hack your heart • Lead without a title • Be Resilient • There’s no weakness in forgiveness
  11. 11. Book List • Linchpin by Seth Godin • To Sell is Human by Daniel Pink • Startup Owners Manual by Steve Blank • Lean Startup by Eric Ries • Running Lean by Ash Maurya
  12. 12.