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just a routine operation
using the power of
film to help change
practice in NHS
operating theatres
Film can bring emotiona...
Martin Bromiley is an airline pilot. In 2005 he lost
his wife Elaine after serious errors complicated
what should have bee...
find out more:

To find out how thinkpublic       View the film online:
can help you to improve           www.vimeo.com/97...
Case study: Just a routine operation
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Case study: Just a routine operation

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Just a routine operation: find out how thinkpublic are using the power of film to change practice in NHS operating theatres.

Published in: Design, Business, Technology
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Case study: Just a routine operation

  1. 1. just a routine operation using the power of film to help change practice in NHS operating theatres Film can bring emotional immediacy to any subject. But coupled with the story of one man’s loss and the mistakes that led to it, it has the ability to effect real change. Read on to find out how thinkpublic are harnessing the power of film... social innovation and design
  2. 2. Martin Bromiley is an airline pilot. In 2005 he lost his wife Elaine after serious errors complicated what should have been routine surgery. Using his experience in aviation, where pilots routinely anticipate human factors when managing risk, Martin has sought to introduce the “human factors” approach to patient safety. He has given presentations about his experience to clinicians, managers and patients across the country. In 2007, the NHS Institute for Innovation and Improvement approached thinkpublic to turn Martin’s presentation into a short film aimed at clinicians. The film, “Just a Routine Operation”, uses real doctors and anaesthetists to reconstruct in detail the events that led to Elaine’s death, placing its viewers in the scene and challenging them to think whether they would have behaved differently. It contrasts procedures in the operating theatre with procedures in the cockpit, underlining the difference in approaches to risk. And it brings Martin’s loss closer, quietly showing the effect of Elaine’s death on Martin and his family. Martin’s presentation was powerful in itself. But “Just a Routine Operation” has added emotional immediacy to Martin’s message using the power of film. The film has been requested and used by clinicians in the NHS and worldwide. To view the film visit www.vimeo.com/970665 The film contrasts procedures in the operating theatre with procedures in the cockpit, underlining the difference in approaches to risk.
  3. 3. find out more: To find out how thinkpublic View the film online: can help you to improve www.vimeo.com/970665 patient safety contact: thinkpublic 5 Calvert Avenue London E2 7JP +44 (0) 207 033 9978 deborah.szebeko@thinkpublic.com www.thinkpublic.com

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