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Präsentation von Dr. Carsten Totz, Strategy Director bei think moto auf dem World Usability Day 2013 in Heilbronn (leicht verändert). Welche Bedeutung haben digitale Interaktionen für die Markenführung? Warum reicht die Fokussierung von Usability-Aspekten aus Perspektive der Markenführung nicht aus? Wie lassen sich überzeugende digitale Markenerlebnisse gestalten? Was kann Branded Interaction Design (BIxD) leisten?
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