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In the world of translation buyers both Asian and European market needs are well understood. We know that they have different market needs and we strategise to accommodate those needs. Can the same be said of Latin America? Perhaps not! In this presentation, Orla Clifford from Symantec talks about the Symantec experience of trying to develop a specific translation strategy for Latin America and how that compared to their experience in Europe and Asia. She also talks about ongoing opportunities for Latin American translation suppliers from the buyer point of view.