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Product Thinking
User Experience + Product Management
Martin Gude
@ma6

Volker Gersabeck
@thinkingUX
Inspired by

https://...
Traditional UX Focus
Customer Solution
But There Is More
Customer Solution
Problem
Do They Have This
Problem?
Customer Solution
Problem
Does This Solve The
Problem?
Customer Solution
Problem
Isn’t It Like This?
Customer A Solution
ProblemCustomer B
≠ ?
Product Thinking
Customer Solution
Problem
Fit
https://medium.com/@jaf_designer/why-product-thinking-is-the-next-big-thing-in-ux-design-ee7de959f3fe
6 Questions 

Towards Better Products
• Problem: what problem do we solve?
• Target Audience: for whom are we doing this?
...
TARGET GROUP BIG PICTURE PRODUCT DETAILS
The users and the customers with their needs.
Personas are a great way to describ...
Product Definition
• In order to ( vision ),

our product will solve ( target audience )’s

problem of ( user problem )

by...
Is This The Next Big
Thing In UX?
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Product Thinking

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Introduction to Product Thinking. Inspired by the article by Nikkel Blaase https://medium.com/@jaf_designer/why-product-thinking-is-the-next-big-thing-in-ux-design-ee7de959f3fe

Published in: Design

Product Thinking

  1. 1. Product Thinking User Experience + Product Management Martin Gude @ma6
 Volker Gersabeck @thinkingUX Inspired by
 https://medium.com/@jaf_designer/why-product-thinking-is-the-next-big-thing-in-ux-design-ee7de959f3fe
  2. 2. Traditional UX Focus Customer Solution
  3. 3. But There Is More Customer Solution Problem
  4. 4. Do They Have This Problem? Customer Solution Problem
  5. 5. Does This Solve The Problem? Customer Solution Problem
  6. 6. Isn’t It Like This? Customer A Solution ProblemCustomer B ≠ ?
  7. 7. Product Thinking Customer Solution Problem Fit
  8. 8. https://medium.com/@jaf_designer/why-product-thinking-is-the-next-big-thing-in-ux-design-ee7de959f3fe
  9. 9. 6 Questions 
 Towards Better Products • Problem: what problem do we solve? • Target Audience: for whom are we doing this? • Vision: why are we doing this? • Strategy: how are we doing this? • Goals: what do we want to achieve? • Features: what are we doing?
  10. 10. TARGET GROUP BIG PICTURE PRODUCT DETAILS The users and the customers with their needs. Personas are a great way to describe the target group. items to reach the goal. The items are ordered from one to n, and may be captured as detailed user stories. The desired user experience (UX): the user journeys, the product functionality, the visual design, and the nonfunctional properties. and constraint stories are helpful techniques. NAME The name of the product. This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License THE PRODUCT CANVAS GOAL Your overarching goal. METRICS The measures to determine if the goal has been met. www.romanpichler.com Template version 03/14
  11. 11. Product Definition • In order to ( vision ),
 our product will solve ( target audience )’s
 problem of ( user problem )
 by giving them ( strategy ). • We will know if our product works when we see ( goal ).
  12. 12. Is This The Next Big Thing In UX?

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