Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Branding Geothermal - Conference Presentation, CHARGE, Oct.10, 2017

1,355 views

Published on

How can we brand geothermal energy in the context of a changing energy market driven by consumers demanding green energy, low prices and a strong service proposition by companies? A presentation given at CHARGE - the Energy Branding Conference in Reykjavik/ Iceland - October 10, 2017.

Published in: Marketing
  • Be the first to comment

Branding Geothermal - Conference Presentation, CHARGE, Oct.10, 2017

  1. 1. ALEXANDER RICHTER PRESIDENT, INTERNATIONAL GEOTHERMAL ASSOCIATION BRANDING GEOTHERMAL
  2. 2. Leading in news from the global Geothermal Energy market
  3. 3. What is Geothermal?
  4. 4. “Geothermal energy, potentially the largest – and presently most misunderstood - source of energy” Al Gore, Our Choice
  5. 5. Why is that?
  6. 6. Overview • Volcano, Drilling Rig, Fracking, Smoke
  7. 7. Temperature at depth 7.5 km
  8. 8. Power Generation Sarulla, Indonesia
  9. 9. HeatingHeating Beijing, China
  10. 10. Street Heating Reykjavik, Iceland
  11. 11. Fish Farming Salton Sea, California
  12. 12. Vulcanol/ Methanol Svartsengi, Iceland
  13. 13. BathingBathing/ spa Jigokudani Monkey Park, Japan
  14. 14. Minerals Salton Sea, California
  15. 15. Flowers Olkaria, Kenya
  16. 16. @lovegeothermal
  17. 17. Geothermal … energy beyond electricity!

×