Insights of Indonesia7 By: Danny
Wirianto @dwirianto

© 2015 GDP Venture. All
Rights Reserved. COMMUNITY: COMMERCE: SOLUTION: MEDIA: OUR INVESTMENTS

Southeast Asia Snapshot

1. Indonesia Overview

INDONESIA Overview Source: wearesocial.org, GSMA
Intelligence, Internet World Stats, Global Web index, Ministry of Communication and Informatics Republic of Indonesia 2014 67% under 35 y.o. 43% 27% 19% 8% 4%AGE PROFILE 15-24 y.o. 25-34 y.o. 35-44 y.o. 45-54 y.o. 55+ y.o.

INDONESIA Overview INTERNET PENETRATION (in
Million) 238,5 242,0 245,5 248,9 252,4 2010 2011 2012 2013 2014 63 71,2 83,1 55 42 Est 63% In 2020 MOBILE PENETRATION (2014) INDONESIA SEA GLOBAL 119% 98% 121% 4% 3rd Largest Smartphone Market in the world Est 43% will own a smartphone by end 2018 Income per capita is growing fast enough to drive rising affluence, much faster than global average (1.97%) INDONESIA INCOME PER CAPITA GROWTH 2009-2014 2014-2019 2019-2024 4.1% 2.7% 2.3%

Source: Redwing Asia
MOBILE BEHAVIOR

Source: wearesocial.org, GSMA Intelligence, Internet
World Stats, Global Web index, Ministry of Communication and Informatics Republic of Indonesia 2014, Redwing Asia MOBILE STATISTIC

2. Audience Behavior

Source: wearesocial.org, GSMA Intelligence, Internet
World Stats, Global Web index, Ministry of Communication and Informatics Republic of Indonesia 2014 AUDIENCE BEHAVIOR Socmed User 79,0% Browsing Current News 59,7% 49% Male 51% Female Indonesia Women Population 126,752,255 (49%) Indonesia Internet User Demographic Profile

Source: APJII, Profil Internet Indonesia,
December 2014 HOME PUBLIC PLACES OFFICE SCHOOL/UNIV. ON THE GO MALL CAFE INTERNET CAFE RESTAURANT 92% 50% 83% 24% 14% 24% 16% 16% 26% 13% 13% 06% 11% 03% 16% 09% 14% 10% 05% 20% 08% 02% 05% 02% SMART PHONE NOTEBOOK TABLET 0% 0%0% AUDIENCE BEHAVIOR

DAILY DISTRIBUTION OF SCREEN MINUTES

3. Mobile Behavior

LYING IN BED69% INDONESIAN PEOPLE
MORE LIKELY TO USE THEIR MOBILE PHONES WHEN THEY WERE ALONE WAITING FOR SOMETHING35% WHILE WATCHING TV29% WHILE COMMUTING14% WHILE IN A MEETING OR CLASS 6% WHILE IN THE BATHROOM6% SPENDING TIME WITH FAMILY17% 5% SOCIAL EVENT 5% SHOPPING IT’S CANNIBALIZING PRINT MEDIA Source: InMobi, Mobile Media Consumption-Indonesia TOP MOBILE ACTIVITIES

DESKTOP 39% MOBILE 61% Mobile
surpass Desktop on Usage DESKTOP VS MOBILE ACCESSIBILITY

MOBILE BEHAVIOR
Source: emarketers.com (july’15)

4. Ecommerce Landscape

GROWTH in Number of Online
Shopper

ONLINE SALES VS RETAIL SALES

ECOMMERCE LANDSCAPE

TOP BUYERS & PRODUCTS

PAYMENT METHODS

PREFFERED CHANNELS TO SHOP

4. Industry Landscape

Top 3 companies based by
categories TRAVEL 1 Traveloka 2 Ticket 3 NusaTrip Ecommerce 1 Lazada 2 Elevania 3 MatahariMall Classified 1 KASKUS 2 BUKALAPAK 3 OLX Social Media 1 Facebook 2 Twitter 3 Instagram News Portal 1 Detik 2 LIPUTAN6 3 Kompas Community 1 KASKUS 2 Kompasiana 3 Detikforum

Category with the highest percentage
of apps in the top 25 is Communication, at 32% penetration. Similar to Communication apps, Social apps on the list such as Twitter, Facebook, and Instagram allow users to connect with friends and family through sharing photos, videos, and information. Together, these two categories dominate over any other. If we combine Communication and Social apps, they make up 44% of the top 25 and 60% of the top 10. Analysis based on Android installs detected for a sampling of mCent users in June 2015 TOP 25 APPS based on GOOGLE PLAY STORE

TOP 10 Sites based on
ALEXA Google Facebook Youtube Yahoo Blogspot KASKUS Liputan6 Detik Bukalapak Kompas US based companies INDONESIA based companies

THE INDUSTRY LANDSCAPE

5. Investment related

Number of VC/ Tech Incubator
in indonesia kept growing in numbers from year to year, reaching up to 25 in number at the end of 2014. NUMBER OF VC and Tech Incubators

Tokopedia got 100.7 M investment
from Softbank & Sequoia on 2014, which put Indonesia’s investment in the top 4 largest deal in South East Asia TOP 4 Largest Investment in SouthEast asia

ECOMMERCE

ECOMMERCE

THE FUNDING STAGE

6. Advertising Industry

TOP 50 BRANDS

INDONESIA ADVERTISING EXPENDITURE

DIGITAL AD SPENDING GROWTH

7. Things to know before
entering Indonesia market

Things to know before entering
Indonesia market Spread out Geography Young Demography Weak Payment system Social Media is the way of life Open to adapt and follow trend Pay attention on the Law Indonesian loves their mall Source a combine of GDP Venture research team, tech in asia, dailysocial and google

THANK YOU ANY QUESTIONS? e.
danny.wirianto@gdpventure.com tw: @dwirianto