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7 insights of Indonesia

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a collective of data from different sources and summarize into 7 insights for easy to understand.

GDP Venture is a venture builder, focusing on digital communities, media, commerce and solution companies in the Indonesian consumer internet industry.

Published in: Technology, Marketing
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7 insights of Indonesia

  1. Insights of Indonesia7 By: Danny Wirianto @dwirianto
  2. © 2015 GDP Venture. All Rights Reserved. COMMUNITY: COMMERCE: SOLUTION: MEDIA: OUR INVESTMENTS
  3. Southeast Asia Snapshot
  4. 1. Indonesia Overview
  5. INDONESIA Overview Source: wearesocial.org, GSMA Intelligence, Internet World Stats, Global Web index, Ministry of Communication and Informatics Republic of Indonesia 2014 67% under 35 y.o. 43% 27% 19% 8% 4%AGE PROFILE 15-24 y.o. 25-34 y.o. 35-44 y.o. 45-54 y.o. 55+ y.o.
  6. INDONESIA Overview INTERNET PENETRATION (in Million) 238,5 242,0 245,5 248,9 252,4 2010 2011 2012 2013 2014 63 71,2 83,1 55 42 Est 63% In 2020 MOBILE PENETRATION (2014) INDONESIA SEA GLOBAL 119% 98% 121% 4% 3rd Largest Smartphone Market in the world Est 43% will own a smartphone by end 2018 Income per capita is growing fast enough to drive rising affluence, much faster than global average (1.97%) INDONESIA INCOME PER CAPITA GROWTH 2009-2014 2014-2019 2019-2024 4.1% 2.7% 2.3%
  7. Source: Redwing Asia MOBILE BEHAVIOR
  8. Source: wearesocial.org, GSMA Intelligence, Internet World Stats, Global Web index, Ministry of Communication and Informatics Republic of Indonesia 2014, Redwing Asia MOBILE STATISTIC
  9. 2. Audience Behavior
  10. Source: wearesocial.org, GSMA Intelligence, Internet World Stats, Global Web index, Ministry of Communication and Informatics Republic of Indonesia 2014 AUDIENCE BEHAVIOR Socmed User 79,0% Browsing Current News 59,7% 49% Male 51% Female Indonesia Women Population 126,752,255 (49%) Indonesia Internet User Demographic Profile
  11. Source: APJII, Profil Internet Indonesia, December 2014 HOME PUBLIC PLACES OFFICE SCHOOL/UNIV. ON THE GO MALL CAFE INTERNET CAFE RESTAURANT 92% 50% 83% 24% 14% 24% 16% 16% 26% 13% 13% 06% 11% 03% 16% 09% 14% 10% 05% 20% 08% 02% 05% 02% SMART PHONE NOTEBOOK TABLET 0% 0%0% AUDIENCE BEHAVIOR
  12. DAILY DISTRIBUTION OF SCREEN MINUTES
  13. 3. Mobile Behavior
  14. LYING IN BED69% INDONESIAN PEOPLE MORE LIKELY TO USE THEIR MOBILE PHONES WHEN THEY WERE ALONE WAITING FOR SOMETHING35% WHILE WATCHING TV29% WHILE COMMUTING14% WHILE IN A MEETING OR CLASS 6% WHILE IN THE BATHROOM6% SPENDING TIME WITH FAMILY17% 5% SOCIAL EVENT 5% SHOPPING IT’S CANNIBALIZING PRINT MEDIA Source: InMobi, Mobile Media Consumption-Indonesia TOP MOBILE ACTIVITIES
  15. DESKTOP 39% MOBILE 61% Mobile surpass Desktop on Usage DESKTOP VS MOBILE ACCESSIBILITY
  16. MOBILE BEHAVIOR Source: emarketers.com (july’15)
  17. 4. Ecommerce Landscape
  18. GROWTH in Number of Online Shopper
  19. ONLINE SALES VS RETAIL SALES
  20. ECOMMERCE LANDSCAPE
  21. TOP BUYERS & PRODUCTS
  22. PAYMENT METHODS
  23. PREFFERED CHANNELS TO SHOP
  24. 4. Industry Landscape
  25. Top 3 companies based by categories TRAVEL 1 Traveloka 2 Ticket 3 NusaTrip Ecommerce 1 Lazada 2 Elevania 3 MatahariMall Classified 1 KASKUS 2 BUKALAPAK 3 OLX Social Media 1 Facebook 2 Twitter 3 Instagram News Portal 1 Detik 2 LIPUTAN6 3 Kompas Community 1 KASKUS 2 Kompasiana 3 Detikforum
  26. Category with the highest percentage of apps in the top 25 is Communication, at 32% penetration. Similar to Communication apps, Social apps on the list such as Twitter, Facebook, and Instagram allow users to connect with friends and family through sharing photos, videos, and information. Together, these two categories dominate over any other. If we combine Communication and Social apps, they make up 44% of the top 25 and 60% of the top 10. Analysis based on Android installs detected for a sampling of mCent users in June 2015 TOP 25 APPS based on GOOGLE PLAY STORE
  27. TOP 10 Sites based on ALEXA Google Facebook Youtube Yahoo Blogspot KASKUS Liputan6 Detik Bukalapak Kompas US based companies INDONESIA based companies
  28. THE INDUSTRY LANDSCAPE
  29. 5. Investment related
  30. Number of VC/ Tech Incubator in indonesia kept growing in numbers from year to year, reaching up to 25 in number at the end of 2014. NUMBER OF VC and Tech Incubators
  31. Tokopedia got 100.7 M investment from Softbank & Sequoia on 2014, which put Indonesia’s investment in the top 4 largest deal in South East Asia TOP 4 Largest Investment in SouthEast asia
  32. ECOMMERCE
  33. ECOMMERCE
  34. THE FUNDING STAGE
  35. 6. Advertising Industry
  36. TOP 50 BRANDS
  37. INDONESIA ADVERTISING EXPENDITURE
  38. DIGITAL AD SPENDING GROWTH
  39. 7. Things to know before entering Indonesia market
  40. Things to know before entering Indonesia market Spread out Geography Young Demography Weak Payment system Social Media is the way of life Open to adapt and follow trend Pay attention on the Law Indonesian loves their mall Source a combine of GDP Venture research team, tech in asia, dailysocial and google
  41. THANK YOU ANY QUESTIONS? e. danny.wirianto@gdpventure.com tw: @dwirianto

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