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Thinkers and Makers - Capabilities 2013



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We are Thinkers and Makers. We see the world differently than you do.
We use anthropological, culture-centered research, insight and analysis to inspire strategies and solutions for the world's biggest challenges. From brand strategy and business development to fine art, content creation and filmmaking,
we're always looking to collaborate for Good.

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Thinkers and Makers - Capabilities 2013

  1. 1. Hello. We are Thinkers & Makers. We see the world differently than you do.
  2. 2. Cultural Anthropologist Research Specialist Brand and Business Strategist Yale, Bachelor of Arts Anthropology 2001 London School of Economics, MSc & PhD (ABD) Anthropology 2006 University of Minnesota, Humphrey School of Public Affairs, MPA expected 2015 emiliehitch/ Emilie Hitch
  3. 3. Passion Eat for Equity; Board of Directors, Vice Chairman YMCA Camp Warren; Board of Directors, Chairman Quetico Superior Foundation; Board of Directors Minnesota State Fair Fine Arts Competition 2011, 2012; Selected Exhibitor in Photography Accolades MSP Magazine's Volunteer Hall of Fame 2012 Minneapolis St Paul Business Journal, 25 Women to Watch 2012 Effie Awards for Effectiveness in Advertising Bronze, Bauer Hockey, 2010 Bronze, Lee Jeans (, 2010 GOLD, Nike Bauer Hockey, 2009 Silver, Nike Bauer Hockey, 2008 AAA's Jay Chiat Awards for Strategic Planning Bronze, Nike Bauer Hockey, 2009 Emilie Hitch
  4. 4. Our approach to strategy is rooted in anthropological theory, cultural immersion and collaborative analysis.
  5. 5. Research Design and Execution Ethnography Online Ethnography and Social Mining Participatory Methodologies (HCD, etc) Listening Research (community based) Qualitative Immersion (ethnography, IDIs, etc.) Story Gathering Focus Groups In-Depth Interviews, Panels and Surveys Secondary Research (literature reviews, etc.) Cultural Analysis Community Needs Audit HCD Immersive Participation Strategic Planning Competitive Review Solution Development Think
  6. 6. Make Application Insights and Strategy Patterns & Themes Narrative Storylines Research Insights & Recommendations Deliverables Cultural MeaningMap Segmentation and Personas Communications and Brand Strategy Human-Centered Design Solutions Strategic and Project Briefs and Recommendations Creative and Design Briefs and Recommendations Strategic Consultation
  7. 7. Client Examples
  8. 8. Workshops Insight and Innovation Workshops The Minnesota Wild 3M Vanity Fair, Inc.: Jeanswear Coalition MillerCoors Pepsico Business Development and Entrepreneurship social deviant Eat for Equity Appetite for Change Strategic and Brand Planning The Quetico Superior Foundation The University of Minnesota Lee Jeans Land O’Lakes, Inc
  9. 9. Agency Clients Thinkers & Makers often works in partnership with advertising agencies as a hybrid research and planning lead (design, execution and application of learning) on projects for current and prospective clients. We see the project through from research design and the application of distilled findings to creative briefings and production. OLSON MRM Worldwide SolutionSet BBDO Fallon Lucid Barrie D’Rozario Murphy (BD’M) SOLVE Haberman Colle + McVoy social deviant
  10. 10. Research Design, Execution & Application Bespoke Qualitative Research Purina Alcatel Lucent Amway Fifth Third Bank Nike Bauer Hockey AmeriPride Services, Inc CPP and Generation Flux Organic Valley Ace Hardware MRM Worldwide SolutionSet Humana The University of Minnesota Midwest Supplies: Homebrewing and Winemaking
  11. 11. Research Design Example - A Rubric of Objectives And 3 Research Options Community Based Research- Food Insecurity Research