Digital MArketing Presentation

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This is the presentation I gave to a marketing roundtable group in Cedar Rapids, Iowa.

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Digital MArketing Presentation

  1. 1. Digital Strategery Finding the right tools for your business. Tuesday, June 10, 14
  2. 2. Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Tuesday, June 10, 14
  3. 3. Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Tuesday, June 10, 14
  4. 4. Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Aplan requiresawho,what, when,where&why Tuesday, June 10, 14
  5. 5. Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Tuesday, June 10, 14
  6. 6. Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell An objectivehastobemeasurable&actionable Tuesday, June 10, 14
  7. 7. Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Tuesday, June 10, 14
  8. 8. Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell But whatisdigital andwhatarethebenefits? Tuesday, June 10, 14
  9. 9. Tuesday, June 10, 14
  10. 10. And given its prevalence, it’s easier than ever to ignore branding and messages. Tuesday, June 10, 14
  11. 11. Infographic courtesy of lifehack.com Tuesday, June 10, 14
  12. 12. that equates to Infographic courtesy of lifehack.com Tuesday, June 10, 14
  13. 13. Tuesday, June 10, 14
  14. 14. Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Aplan requiresawho,what, when,where&why Tuesday, June 10, 14
  15. 15. Tuesday, June 10, 14
  16. 16. Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell An objectivehastobemeasurable&actionable Tuesday, June 10, 14
  17. 17. Tuesday, June 10, 14
  18. 18. Digital Strategy is a plan to accomplish something with the benefit of digital tools. - Bud Caddell Which toolsarerightforyourbusiness? Tuesday, June 10, 14
  19. 19. Tuesday, June 10, 14
  20. 20. WWW Tuesday, June 10, 14
  21. 21. WWW Mobile Tuesday, June 10, 14
  22. 22. WWW SEO Mobile Tuesday, June 10, 14
  23. 23. WWW SEO Mobile Tuesday, June 10, 14
  24. 24. WWW SEO Mobile Tuesday, June 10, 14
  25. 25. WWW SEO Mobile Tuesday, June 10, 14
  26. 26. WWW PPC SEO Mobile Tuesday, June 10, 14
  27. 27. WWW PPC SEO Landing Pages Mobile Tuesday, June 10, 14
  28. 28. WWW PPC SEO Landing Pages Distributed PR Mobile Tuesday, June 10, 14
  29. 29. WWW PPC SEO Landing Pages Distributed PR Backlinks Mobile Tuesday, June 10, 14
  30. 30. WWW PPC SEO Landing Pages Distributed PR Backlinks Mobile Tuesday, June 10, 14
  31. 31. WWW PPC SEO Landing Pages Distributed PR Backlinks Mobile Tuesday, June 10, 14
  32. 32. WWW PPC SEO Landing Pages Blogs Distributed PR Backlinks Mobile Digital slide decks Tuesday, June 10, 14
  33. 33. WWW PPC SEO Landing Pages Blogs Distributed PR Backlinks Mobile Digital slide decks Tuesday, June 10, 14
  34. 34. WWW PPC SEO Landing Pages Blogs Distributed PR Backlinks Mobile Digital slide decks Tuesday, June 10, 14
  35. 35. Go back to your plan. Tuesday, June 10, 14
  36. 36. Go back to your plan. Which toolsarerightforyourbusiness? Tuesday, June 10, 14
  37. 37. Think about where your customer spends their time online. Tuesday, June 10, 14
  38. 38. Tuesday, June 10, 14
  39. 39. CONTENT Tuesday, June 10, 14
  40. 40. C Tuesday, June 10, 14
  41. 41. CR Tuesday, June 10, 14
  42. 42. CRA Tuesday, June 10, 14
  43. 43. CRAP Tuesday, June 10, 14
  44. 44. CRAP. Tuesday, June 10, 14
  45. 45. Tuesday, June 10, 14
  46. 46. Build a plan that uses the right tools for your audience. Tuesday, June 10, 14
  47. 47. Tuesday, June 10, 14
  48. 48. Invest in content that can cross platforms. Tuesday, June 10, 14
  49. 49. Tuesday, June 10, 14

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