Appropriate Touching (for businesses)

749 views

Published on

A short powerpoint series of slides from a presentation to Corridor Business Leaders on 5/27/10.

The first photo is by Alisabeth Caraway of Cedar Rapids. A fine photographic artist among many other things.
www.alisabeth.org

Published in: Business, Technology

Appropriate Touching (for businesses)

  1. 1.
  2. 2. Appropriate Touching(or reaching out to your audiences in ways that matter)<br />
  3. 3. Audience Identification<br />Who are they?<br />Potential customers<br />Current clients?<br />Where do they “live?”<br />Geographic locations<br />Demographics<br />Purchasing power<br />Circles of influence<br />How do you find them?<br />
  4. 4. How <br />Who owns your brand?<br />The Consumer.<br />
  5. 5. Reaching out apropriately (or “Permission Based Marketing”)<br />Why is permission important?<br />Consumers have more choices<br />Trust is more important than ever<br />How do you gain it?<br />Ask.<br />What if you don’t?<br />
  6. 6.
  7. 7. Methods (how to do it)<br />Plan for 6-10 touches within a time period <br />Allocate:<br /> Time.<br /> Money. <br />Why plan?<br />Keeps it a priority<br />Allows for measurement<br />
  8. 8. Why? <br />Experiential Marketing makes a difference<br />Because it takes more than one touch point to close a deal<br />The sales cycle is not for the <br />Impatient. <br />
  9. 9. How? <br />Tired and true:<br />The networking circuit is still important – but how do you make it effective?<br />Off-the-wall<br />The power of nice<br />The power of surprise<br />The power of being a cornball<br />
  10. 10. How? <br />Tired and true:<br />The networking circuit is still important – but how do you make it effective?<br />Off-the-wall<br />The power of nice<br />The power of surprise<br />The power of being a cornball<br />
  11. 11.
  12. 12. Measure and reward for effectiveness <br />Note what works<br />Variations on a theme<br />Rewarding client/customer loyalty.<br />

×