Marketing t hi-nkahathoughtleaders-7may13

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  • (c)2009 Standards Technology Group, Inc.
  • ©2010 Standards Technology Group, Inc.(c)2009 Standards Technology Group, Inc.
  • ©2010 Standards Technology Group, Inc.(c)2009 Standards Technology Group, Inc.
  • Marketing t hi-nkahathoughtleaders-7may13

    1. 1. http://thinkaha.com – page 1Copyright© 2013 THiNKaha® , All Rights Reserved. We turn corporate leaders and experts into recognized thought leaders THOUGHT LEADERSHIP CENTER OF GRAVITY SERVICE Mitchell Levy Thought Leader Architect
    2. 2. http://thinkaha.com – page 2Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 2Copyright© 2013 THiNKaha® , All Rights Reserved. Can you imagine any of these situations? 1. Imagine having a community that needs to grow and learn, but you’ve been unsuccessful at either educating or causing the appropriate behavioral change. 2. Imagine having experts in an area but not being known for it. 3. Imagine seeing your competitors taking credit for and getting airplay for areas you have better products and services.
    3. 3. http://thinkaha.com – page 3Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 3Copyright© 2013 THiNKaha® , All Rights Reserved. THiNKaha can make some or all of our books, plus other digital assets available to your audience. Educate your audience on key topics. It’s a great way to help drive a behavioral change. Imagine being the Thought Leader (the Center of Gravity) Powering a Subscription Service with Valuable Digital Content Curation Expert: You anoint the recognized “Branded” thought leader owning the selection and ongoing addition of content to this service!
    4. 4. http://thinkaha.com – page 4Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 4Copyright© 2013 THiNKaha® , All Rights Reserved. Suggested Subset of Marketing Titles to Include #Demand Generation tweet #My Brand tweet #Leads to Sales tweet #Presentation tweet #Plan to Win tweet #Book Title tweet I’m at a Networking Event—Now What??? Story Telling Your Brand-Online and Offline I’m on LinkedIn—Now What??? Red Fire Branding I’m on Facebook—Now What??? The Experience Effect for Small Business I’m Need a Killer Press Release—Now What??? I’ve got a Domain Name—Now What??? 18 Rules of Community Engagement Marketing Campaign Development Community 101 42 Rules of Marketing iPad Means Business 42 Rules for Driving Success with Books Twitter Means Business 42 Rules for a Web Presence that Wins #Crowdsourcing tweet Digital and Direct Marketing Goose #Creating Thought Leaders tweet Social Media Geed-to-Geek
    5. 5. http://thinkaha.com – page 5Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 5Copyright© 2013 THiNKaha® , All Rights Reserved.  Put the Content Curator as the center of gravity for the audience serviced.  Become definitive source for related content.  Become a destination site for all domain information relevant to your audience.  Link related content.  Repurpose content (sell chunks).  Partner with affiliated organizations.  Provide a full function search and retrieval capability.  Controlled vocabulary (taxonomies) to increase retrieval precision.  Obtain user functionality: take notes, cross-reference document content and make own collections .  Publish Recommended Reading Program content online using a PaaS (Platform-as-a-Service) turnkey framework.  Gain knowledge of customers and user behavior. Welcome to THiNKaha Center of Gravity Subscription Services Portal Welcome to THiNKaha Center of Gravity Subscription Services Portal Key Points to Think About
    6. 6. http://thinkaha.com – page 6Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 6Copyright© 2013 THiNKaha® , All Rights Reserved. Give Access to Existing Books
    7. 7. http://thinkaha.com – page 7Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 7Copyright© 2013 THiNKaha® , All Rights Reserved. Your Book THiNKaha® www.thinkaha.com 42 Rules™ www.42rules.com Happy About® www.happyabout.com Choose from over 225 of our titles as well as your digital assets…
    8. 8. http://thinkaha.com – page 8Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 8Copyright© 2013 THiNKaha® , All Rights Reserved. Publications Courses Products Services User Content Community Forums, Blogs… Administration Product Support Publications Courses Products Services User Content Community Forums, Blogs… Administration Product Support ContentContent  Organize and Manage Content Services View publications Multi-Language, social networking, search Create notes, collections, reports, cross-referencing  Organize and Manage Content Services View publications Multi-Language, social networking, search Create notes, collections, reports, cross-referencing ServicesServices Give Access to Other Digital Content NOTE: Having the content curator (the thought leader) driving discussions in this area will heavily influence the audience!
    9. 9. http://thinkaha.com – page 9Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 9Copyright© 2013 THiNKaha® , All Rights Reserved. With our Subscription Solution, the Thought Leader Becomes the Center of Gravity We work with you to create the thought leader, the center of gravity for the topic you want to be recognized for and through this vehicle, you can help drive the educational and behavioral changes you’re looking for.
    10. 10. http://thinkaha.com – page 10Copyright© 2013 THiNKaha® , All Rights Reserved. GOT QUESTIONS? Mitchell Levy mitchell.levy@thinkaha.com (408) 257-3000 Check out: http://thinkaha.com/thoughtleader/

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