thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts

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thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts

  1. 1. #thinkTrends
  2. 2. thinkLA Trends Breakfast #thinkTrends
  3. 3. THINK LA TRENDS BREAKFASTERIN MATTS & NOLA WEINSTEIN November 28, 2012
  4. 4. WHAT IS A TREND?A behavior or attitude based on an authority who declares it so.think LA Trends Breakfast
  5. 5. DIGITAL CONNECTIVITY HAS CHANGED THE WAY WEACKNOWLEDGE AND VIEW TASTEMAKERS THEN NOW SINGULAR COLLABORATIVE OVER-AUTHORITATIVE VS COLLECTIVE DICTATORIAL CURATED ONE TO MANY MANY TO ONE thinkLA Trends Breakfast
  6. 6. TODAY’S TRENDS ARE DRIVEN BY COLLECTIVE VOICES OFTHOUGHT LEADERSAT GLAM, THREE DOESN’T MAKE A TREND3,400 INFLUENCERS ACROSS FIVE LIFESTYLE VERTICALS LaurenMessiah.com Glamamom.com IAmStyle-ish.com Temptalia.com FabulousOnABudget.com PrettyShinySparkly.com SoMuchToSmileAbout.com thinkLA Trends Breakfast
  7. 7. INCREDIBLE SCALE OF THOUGHT LEADERS, CURATEDHYPER-PERSONALIZATIONA PICTURE IS WORTH 1,000 WORDSTHE HEALTHY HAPPY HOUREMERALD CITYTHE AGE OF BROCADECURATION CURE FOR FILTER FAILURE thinkLA Trends Breakfast
  8. 8. HYPER-PERSONALIZATIONNEED IT FULFILLS: BADGE VALUE, PERSONAL EXPRESSION,LUXE AND DECADENT WITHOUT BREAKING THE BANKthinkLA Trends Breakfast
  9. 9. HYPER-PERSONALIZATIONthinkLA Trends Breakfast
  10. 10. A PICTURE IS WORTH 1,000 WORDSNEED IT FULFILLS: IMMEDIACY, VISUAL CREATIVITY, EASYSOPHISTICATION (COOL FILTERS), INCREASED VIRALITY, NEW BRANDSTORYTELLING#dailyGlam thinkLA Trends Breakfast
  11. 11. A PICTURE IS WORTH 1,000 WORDSthinkLA Trends Breakfast
  12. 12. THE HEALTHY HAPPY HOURNEED IT FULFILLS: HEALTH & WELLNESS AS A FUNCTION OFBALANCE, NOT SACRIFICE, GROUP EXERCIZE AS SOCIALthinkLA Trends Breakfast
  13. 13. EMERALD CITYNEED IT FULFILLS: VISUAL ART AS DESIGN INSPIRATION, JEWEL TONESMAKE YOU FEEL LIKE A QUEEN FOR A DAY, RICH AND SUMPTUOUS thinkLA Trends Breakfast
  14. 14. THE AGE OF BROCADENEED IT FULFILLS: RICHNESS, ROYALTY, MY COSTUME AS MY ARMOR,HEDONISMthinkLA Trends Breakfast
  15. 15. CURATION CURE FOR FILTER FAILURENEED IT FULFILLS: PERSONAL SHOPPER, ORDER OUT OF CHAOS,DIAMOND IN THE ROUGH, PURPOSEFUL CHOICES thinkLA Trends Breakfast
  16. 16. CURATION CURE FOR FILTER FAILURENEED IT FULFILLS: PERSONAL SHOPPER, ORDER OUT OF CHAOS,DIAMOND IN THE ROUGH, PURPOSEFUL CHOICES thinkLA Trends Breakfast
  17. 17. thinkLA Trends Breakfast PRESENTING SPONSOR SUPPORTING SPONSOR #thinkTrends

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