thinkLA Gaming breakfast 2012 - Dave Madden

400 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
400
On SlideShare
0
From Embeds
0
Number of Embeds
105
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Sarah to edit
  • Sarah to edit
  • Sarah to add in dealership behind ipad
  • Sarah to add in dealership behind ipad
  • thinkLA Gaming breakfast 2012 - Dave Madden

    1. 1. #thinkGaming
    2. 2. thinkLA Gaming Breakfast #thinkGaming
    3. 3. TOYOTA & EABringing Brands To LifeThrough Games
    4. 4. PLAYING MORE GAMES72% 15%of U.S. increase inhouseholds average timeplaying games playing games… and over lastclimbing two years Entertainment and Software Association, 2008 & 2011; NPD, 2011, EA Internal
    5. 5. ON MORE DEVICES225 MILLION 1.1 BILLION CURRENT-GEN DESKTOP ANDGAMING CONSOLES NOTEBOOK PCS365 MILLION 300 MILLION iOS DEVICES CONNECTED TVS400 MILLION 1 BILLIONANDROID DEVICES FACEBOOK USERS
    6. 6. THE GAMING TRANSITIONBox products Digital servicesPay upfront Pay over timeChannel distribution Direct distributionPlay alone Play with friends
    7. 7. PLAY ANWHERE ANYTIME
    8. 8. VALUE EXCHANGE MORE MORE MORE DEMAND CONTENT VALUE PUBLISHER MARKETER
    9. 9. TOYOTA: WHY GAMING?Gaming partnerships have resulted in strongperformance, high engagement and increased adeffectiveness measurementsOverarching Themes:1. ADD VALUE Customer Engagement2. Innovate Brand Favorability3. Extend Across Platforms Consideration
    10. 10. TOYOTA & EA
    11. 11. • 4 Prius Models For Download• 2 DLC Packs With Prius v and Prius c Brand Related Items• Supporting Media
    12. 12. • Toyota Dealership• Prius Vehicle In Game• 6 DLC Items• Supporting Media
    13. 13. • Prius v Quest• Prius c Gifting & Quest• Prius Plug-in Quest• Prius Traffic Driver
    14. 14. TAKEAWAYS• More people playing games than ever• Consumers are more connected, on more devices• Understand where your target is playing• Leverage game mechanics to see results• When players receive value, brands win
    15. 15. thinkLA Gaming Breakfast #thinkGaming

    ×