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thinkLA AdU: Account Planning 2014 - Jennifer Costello

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thinkLA AdU: Account Planning 2014 - Jennifer Costello

  1. 1. IMITATE, STEAL, MIX, MASH a strategy how-to
  2. 2. SWEETIE, YOU DON’T BELONG HERE.
  3. 3. - FARIS
  4. 4. NOTHING COMES FROM NOTHING- GEORGE LOIS
  5. 5. HE CUTS UP SONGS, LOOPS BEATS, AND MIXES SAMPLES TO CREATE A RE- CONTEXTUALIZED, FRESH SOUND. HE IS NOT A DJ. - URBAN DICTIONARY
  6. 6. THREE WAYS
  7. 7. BE A CULTURAL ARBITER
  8. 8. BE A METHOD ACTOR
  9. 9. BE A MAKER
  10. 10. ONE EXAMPLE
  11. 11. NO SAFETY NET (a bad insight)
  12. 12. LIVE WITH WALMART FAMILIES FOR 2 WEEKS
  13. 13. LIVE WITH WALMART FAMILIES FOR 2 WEEKS LOLZ
  14. 14. STORIES PULLED FROM THE CART (a better idea)
  15. 15. DASHBOARD TO PROVE THE IDEA’S BANDWIDTH MAKE SOMETHING
  16. 16. BORROW FROM CULTURE How to do exaggerated human truths, storytelling How to talk about price and EDLP MODERN FAMILY COUPON CRAZY
  17. 17. Every cart tells a story.

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