1. IMITATE, STEAL, MIX, MASH
a strategy how-to

2. SWEETIE, YOU
DON’T BELONG
HERE.

3. - FARIS

4. NOTHING
COMES
FROM
NOTHING- GEORGE LOIS

5. HE CUTS UP
SONGS, LOOPS
BEATS, AND MIXES
SAMPLES TO
CREATE A RE-
CONTEXTUALIZED,
FRESH SOUND.
HE IS NOT A DJ.
- URBAN DICTIONARY

6. THREE
WAYS

7. BE A
CULTURAL
ARBITER

8. BE A
METHOD
ACTOR

9. BE A
MAKER

10. ONE
EXAMPLE

11. NO
SAFETY
NET
(a bad insight)

12. LIVE
WITH
WALMART
FAMILIES
FOR 2 WEEKS

13. LIVE
WITH
WALMART
FAMILIES
FOR 2 WEEKS
LOLZ

14. STORIES PULLED FROM THE CART
(a better idea)

15. DASHBOARD
TO PROVE
THE IDEA’S
BANDWIDTH
MAKE
SOMETHING

16. BORROW
FROM
CULTURE
How to do exaggerated
human truths, storytelling
How to talk about
price and EDLP
MODERN FAMILY COUPON CRAZY

17. Every cart tells a story.