Motor City West 2012 Justin Choi Presentation

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Motor City West 2012 Justin Choi Presentation

  1. 1. Become a member today! #thinkMotor
  2. 2. thinkLA Motor City West Founder and President PostRelease #thinkMotor
  3. 3. REACHING THEDIGITAL GENERATION
  4. 4. IT IS AWESOME
  5. 5. vsvsvs
  6. 6. There’s more of more• More access• More information• More choices• More competition for attention
  7. 7. 201272 Hoursupload every minute
  8. 8. More content = more time
  9. 9. The consequences of more• Faster / better filters• Less attentive (A.D.D.)• Another Damn Device• Less memory- more knowledge• No patience
  10. 10. We lived in information povertySharinginformation usedto be reallyhard...
  11. 11. We have become information rich
  12. 12. We have become good filters
  13. 13. Brands can be the content
  14. 14. • Authenticity• Value• Your content defines your brand
  15. 15. We are now in the engagement era Ads vs. Content Interruption vs. Engagement Extract Value vs. Provide Value Selling vs. Telling
  16. 16. Content is becoming advertising
  17. 17. It’s not just Twitter...
  18. 18. Less space for interruptionSmall Screens Double Tap to Zoom
  19. 19. Think multi-screen, mobile first
  20. 20. Pictures and videos: use themQuantity is as important Quality
  21. 21. Be frictionless
  22. 22. The consequences of more• Faster / better filters• Less attentive (A.D.D.)• Another Damn Device• Less memory- more knowledge• No patience
  23. 23. Summary• Engagement not interruption• Be authentic• Your content = your brand• Multi-screen• Show don’t tell and do it more frequently• Be frictionless• Deliver something of value
  24. 24. We all have a voice
  25. 25. Email: Justin@postrelease.comTwitter: JustinCie info@postrelease.com | t: 562.285.0297 | 562.285.0506 | postrelease.com 111. W. Ocean Blvd. | 18th Floor | Long Beach, CA, 90802

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