Become a member today!                         #THINKMOBILE
FASTEST ADOPTION EVER?Since 1975, 2.4 Billion    Since 1946, 2.6 Billion   Since 1993, 1.08 Billion                       ...
THE SHIFT IS ON…488                                      Notebooks Netbooks                                210SMARTPHONES ...
THE iPHONE EFFECT                    China, January 2012                                          #THINKMOBILE
THE CHANGE IN BEHAVIOR         BEFORE          AFTER                                 #THINKMOBILE
THE CHANGE IN BEHAVIOR                         #THINKMOBILE
THE CHANGE IN BEHAVIOR         BEFORE          AFTER                                 #THINKMOBILE
THE CHANGE IN BEHAVIOR         BEFORE          AFTER                                 #THINKMOBILE
THE CHANGE IN BEHAVIOR         BEFORE          AFTER                                 #THINKMOBILE
THE NEW DAYPARTING                     #THINKMOBILE
WHERE ARE THEY SPENDING THEIR TIME?     72M avg. time spent in           94M avg. time spent in            Mobile Web     ...
DOES IT MAKE SENSE?                      #THINKMOBILE
WHY NO LOVE FOR MOBILE?                          TIME SPENT                              %                           BUDGE...
MOBILE IS NOT A CHECK BOX                            #THINKMOBILE
WHAT TO DO IN MOBILE?                        #THINKMOBILE
THE NEXT BRIGHT SHINY OBJECT                               #THINKMOBILE
THE END OF FRUSTRATION                         #THINKMOBILE
THIS ISN’T YOUR MOTHER’S WALLET                                  #THINKMOBILE
BEYOND THE PAYMENT                     #THINKMOBILE
SO WHY THE HOLD UP?                      #THINKMOBILE
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Mobile Breakfast 2012, Joao Machado, OMD

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Presentation slides used by Joao Machado, Director of Mobile - Airwave, OMD

Published in: Education, Technology, Business
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Mobile Breakfast 2012, Joao Machado, OMD

  1. 1. Become a member today! #THINKMOBILE
  2. 2. FASTEST ADOPTION EVER?Since 1975, 2.4 Billion Since 1946, 2.6 Billion Since 1993, 1.08 Billion #THINKMOBILE(
  3. 3. THE SHIFT IS ON…488 Notebooks Netbooks 210SMARTPHONES 112 63 iPads Desktops 30 #THINKMOBILE
  4. 4. THE iPHONE EFFECT China, January 2012 #THINKMOBILE
  5. 5. THE CHANGE IN BEHAVIOR BEFORE AFTER #THINKMOBILE
  6. 6. THE CHANGE IN BEHAVIOR #THINKMOBILE
  7. 7. THE CHANGE IN BEHAVIOR BEFORE AFTER #THINKMOBILE
  8. 8. THE CHANGE IN BEHAVIOR BEFORE AFTER #THINKMOBILE
  9. 9. THE CHANGE IN BEHAVIOR BEFORE AFTER #THINKMOBILE
  10. 10. THE NEW DAYPARTING #THINKMOBILE
  11. 11. WHERE ARE THEY SPENDING THEIR TIME? 72M avg. time spent in 94M avg. time spent in Mobile Web Apps #THINKMOBILE
  12. 12. DOES IT MAKE SENSE? #THINKMOBILE
  13. 13. WHY NO LOVE FOR MOBILE? TIME SPENT % BUDGET % MOBILE PRINT #THINKMOBILE
  14. 14. MOBILE IS NOT A CHECK BOX #THINKMOBILE
  15. 15. WHAT TO DO IN MOBILE? #THINKMOBILE
  16. 16. THE NEXT BRIGHT SHINY OBJECT #THINKMOBILE
  17. 17. THE END OF FRUSTRATION #THINKMOBILE
  18. 18. THIS ISN’T YOUR MOTHER’S WALLET #THINKMOBILE
  19. 19. BEYOND THE PAYMENT #THINKMOBILE
  20. 20. SO WHY THE HOLD UP? #THINKMOBILE

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