GEORGeSTROMPOLOS
@GSTROMPOLOS
FULLSCREEN
ANEWCREATIVECLASS
16-34YEAROLDSCREATINGCONTENTONLINE
7% In 2006
77% Today
Source: BBC Game Changers
7
EVERYNEWMEDIUM
HASITSOWNFORMATS
ANDitsownSTARS
8
ALEXISGZALL CONNORFRANTA
THEFINE
BROS.
GRACEHELBIG
9
SHANE
DAWSON
AVBYTE
DEVIN
SUPERTRAMP
OUR2ND
LIFE
MILLENNIALS(AGE16-34) ARECONSUMING
34% Of their video online
500 Videos per month
Source: e-Marketer
53% of millennials would rather
giveuptheirsense ofsmell than
theirsmartphone.
- McCann WorldGroup
13
“HOWDOWEREACH
MILLENNIALS?!”
15
Video Views: 1MM
Drove10Kclicks within the first7
daysto the TFIOS trailer
Drove over 15Kclicksoverall
103K+YouTube likes
...
17
18
1. REMEMBER: MILLENNIALS REACH MILLENNIALS
2. BUILD RELATIONSHIPS with the next gen
3. give creative prompts, not scrip...
thinkLA Entertainment Marketing Breakfast 2014- George Strompolos presentation
thinkLA Entertainment Marketing Breakfast 2014- George Strompolos presentation
thinkLA Entertainment Marketing Breakfast 2014- George Strompolos presentation
thinkLA Entertainment Marketing Breakfast 2014- George Strompolos presentation
thinkLA Entertainment Marketing Breakfast 2014- George Strompolos presentation
Upcoming SlideShare
Loading in …5
×

thinkLA Entertainment Marketing Breakfast 2014- George Strompolos presentation

1,558 views

Published on

At the thinkLA Entertainment Marketing Breakfast, George Strompolos from Fullscreen breaks down strategies on how to reach millennials via social media and video content.

Published in: Marketing
  • Be the first to comment

thinkLA Entertainment Marketing Breakfast 2014- George Strompolos presentation

  1. 1. GEORGeSTROMPOLOS @GSTROMPOLOS FULLSCREEN
  2. 2. ANEWCREATIVECLASS
  3. 3. 16-34YEAROLDSCREATINGCONTENTONLINE 7% In 2006 77% Today Source: BBC Game Changers
  4. 4. 7 EVERYNEWMEDIUM HASITSOWNFORMATS ANDitsownSTARS
  5. 5. 8 ALEXISGZALL CONNORFRANTA THEFINE BROS. GRACEHELBIG
  6. 6. 9 SHANE DAWSON AVBYTE
  7. 7. DEVIN SUPERTRAMP OUR2ND LIFE
  8. 8. MILLENNIALS(AGE16-34) ARECONSUMING 34% Of their video online 500 Videos per month Source: e-Marketer
  9. 9. 53% of millennials would rather giveuptheirsense ofsmell than theirsmartphone. - McCann WorldGroup
  10. 10. 13 “HOWDOWEREACH MILLENNIALS?!”
  11. 11. 15
  12. 12. Video Views: 1MM Drove10Kclicks within the first7 daysto the TFIOS trailer Drove over 15Kclicksoverall 103K+YouTube likes 6K+YouTube comments
  13. 13. 17
  14. 14. 18 1. REMEMBER: MILLENNIALS REACH MILLENNIALS 2. BUILD RELATIONSHIPS with the next gen 3. give creative prompts, not scripted talking points 4. authenticity wins: make it personal 5. go beyond the screen & activate IRL (IN REAL LIFE)

×