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Making the case for author experience 
@think_info
Rick Yagodich 
18 years in the web 
Company: 
Twitter: @think_info 
@think_info
What we will cover 
@think_info
The CMS: Quiz 
What is the purpose of a CMS? 
@think_info
The CMS: Quiz 
What is the purpose of a CMS? 
To be the butt of a bad joke? 
There’s a reason they call it a 
@think_info
The CMS: Quiz 
What is the purpose of a CMS? 
The purpose of a content management system is 
to facilitate the human proce...
The author 
An author is anyone who uses 
the author environment 
of the content management system. 
@think_info
Author experience 
Author experience, as a discipline, 
is the provision of 
contextually appropriate functionality 
withi...
Author experience 
The onramp to the information superhighway. 
@think_info
Communication 
@think_info
Communication 
@think_info
Communication 
@think_info
Communication 
@think_info
And semantics… 
@think_info 
<figure class="book sourced persistent" id="b_ax"> 
<div itemprop="mentions" itemscope itemty...
@think_info
@think_info 
Structured content (1) 
Holistic systems 
Simple content exchange/sharing 
between environments 
An integrate...
@think_info 
Structured content (1) 
Content decoupling 
No access to source code 
Single/multi-context authoring switchin...
@think_info 
Structured content (1) 
Content semantics 
Data reusability 
Optimal search results 
Semantics in authoring
@think_info 
Structured content (2) 
Structural consistency 
Content is reusable 
Content is repurposable 
Cross-channel c...
@think_info 
Structured content (2) 
Contextual controls 
Adaptive delivery 
Audience-relevant contexts 
Content intellige...
@think_info 
Structured content (2) 
Financial benefits 
Measurable content ROI 
Reduced creation/migration costs 
Reduced...
@think_info 
Content consistency 
Channel independence 
No channel penalties 
Freedom of channel and device choice 
Consis...
@think_info 
Content consistency 
Domain modelled processes 
Business-centred design 
Enhancing off-line processes 
Workfl...
@think_info 
Content consistency 
Governance 
Granular responsibility delegation 
Integrated content calendar 
Integrated ...
@think_info 
Authoring processes 
Design patterns 
Tools that help 
Consistent approaches 
Ease of learning
@think_info 
Authoring processes 
Content quality 
Enabled and engaged authors 
pay more attention 
Author-paradigm modell...
@think_info 
Authoring processes 
Cross-silo collaboration 
Reduced duplication 
Reuse awareness 
Responsibility scope
@think_info 
Totals 
Authors: 22 
Business: 24 
Workflow: 29 
End-users: 18
Wrapping up 
@think_info
Author Experience 
• Published by XML Press 
• Part of the Content Wrangler series on 
Content Strategy 
• http://theAXboo...
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Onramp - Making the case for author experience (Content strategy Applied USA 2014)

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Looking at the need for author experience, and its value for the organisation and content end-user, as well as the authors themselves

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Onramp - Making the case for author experience (Content strategy Applied USA 2014)

  1. 1. Making the case for author experience @think_info
  2. 2. Rick Yagodich 18 years in the web Company: Twitter: @think_info @think_info
  3. 3. What we will cover @think_info
  4. 4. The CMS: Quiz What is the purpose of a CMS? @think_info
  5. 5. The CMS: Quiz What is the purpose of a CMS? To be the butt of a bad joke? There’s a reason they call it a @think_info
  6. 6. The CMS: Quiz What is the purpose of a CMS? The purpose of a content management system is to facilitate the human process of managing the communication content lifecycle from creation, through use, to archiving. @think_info
  7. 7. The author An author is anyone who uses the author environment of the content management system. @think_info
  8. 8. Author experience Author experience, as a discipline, is the provision of contextually appropriate functionality within a content management environment. @think_info
  9. 9. Author experience The onramp to the information superhighway. @think_info
  10. 10. Communication @think_info
  11. 11. Communication @think_info
  12. 12. Communication @think_info
  13. 13. Communication @think_info
  14. 14. And semantics… @think_info <figure class="book sourced persistent" id="b_ax"> <div itemprop="mentions" itemscope itemtype="http://schema.org/Book"> <img src="cover.png" itemprop="image" /> <header> <span class="title" itemprop="name">Author Experience</span> <span class="subtitle" itemprop="name">Bridging the gap between people and technology in content management</span> <span class="authors">By <span itemprop="author" itemscope itemType="http://schema.org/Person"><span itemprop="name">Rick Yagodich</span></span></span> <span class="site"><a href="http://theaxbook.com/" itemprop="sameAs" target="_blank" rel="nofollow">http://theAXbook.com</a></span> </header> <section class="identity"> <span class="publication">Published by <span itemprop="publisher" itemscope itemType="http://schema.org/Organization"><a href="http://xmlpress.net/" itemprop="url"><span itemprop="name">XML Press</span></a></span>, <date itemprop="datePublished" datetime=“2014-10-13">13 Oct 2014</date></span> <span class="isbn">ISBN: <meta itemprop="bookFormat" value="paperback"><span itemprop="isbn">978-1-937434-42-7</span></span> </section> <section class="purchase"> <h5>Available from:</h5> <span class="seller" itemprop="offer" itemscope itemtype="http://schema.org/Offer"><a href="https://amazon.com/dp/12345678" target="_blank" itemprop="url"><span itemprop="seller" itemscope itemtype="http://schema.org/Organization"><span itemprop="name">Amazon.com</span></span></a></span>, <span class="seller" itemprop="offer" itemscope itemtype="http://schema.org/Offer"><a href="https://amazon.co.uk/dp/12345678" target="_blank" itemprop="url"><span itemprop="seller" itemscope itemtype="http://schema.org/Organization"><span itemprop="name">Amazon UK</span></span></a></span> </section> </div> </figure>
  15. 15. @think_info
  16. 16. @think_info Structured content (1) Holistic systems Simple content exchange/sharing between environments An integrated content exchange model Considering data & content throughout the business ecosystem
  17. 17. @think_info Structured content (1) Content decoupling No access to source code Single/multi-context authoring switching Presentation-agnostic content
  18. 18. @think_info Structured content (1) Content semantics Data reusability Optimal search results Semantics in authoring
  19. 19. @think_info Structured content (2) Structural consistency Content is reusable Content is repurposable Cross-channel content consistency
  20. 20. @think_info Structured content (2) Contextual controls Adaptive delivery Audience-relevant contexts Content intelligence
  21. 21. @think_info Structured content (2) Financial benefits Measurable content ROI Reduced creation/migration costs Reduced translation costs
  22. 22. @think_info Content consistency Channel independence No channel penalties Freedom of channel and device choice Consistency without page parity
  23. 23. @think_info Content consistency Domain modelled processes Business-centred design Enhancing off-line processes Workflow between responsible parties
  24. 24. @think_info Content consistency Governance Granular responsibility delegation Integrated content calendar Integrated content validation
  25. 25. @think_info Authoring processes Design patterns Tools that help Consistent approaches Ease of learning
  26. 26. @think_info Authoring processes Content quality Enabled and engaged authors pay more attention Author-paradigm modelled UI Fit-for-purpose language
  27. 27. @think_info Authoring processes Cross-silo collaboration Reduced duplication Reuse awareness Responsibility scope
  28. 28. @think_info Totals Authors: 22 Business: 24 Workflow: 29 End-users: 18
  29. 29. Wrapping up @think_info
  30. 30. Author Experience • Published by XML Press • Part of the Content Wrangler series on Content Strategy • http://theAXbook.com/ @think_info Questions…?

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