Real Silk 09


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Real Silk Mills - Thimbles and Stocking Mending Kits

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Real Silk 09

  1. 1. REAL SILK MILLS (Established 1922) ADVERTISING Thimbles & Stocking mending kits
  2. 2. Real Silk Hosiery Mills Inc. was founded in 1922 by J.A. and L.L. Goodman in Indianapolis, Indiana, USA. The company ran knitting mills which manufactured hosiery, lingerie, and underwear. At its peak, the company's sales volume averaged more than one million dozen pairs of women's stockings a year.
  3. 3. From 1922 …. <ul><li>The Company had over 7000 representatives who sold ladies and men’s hosiery by going from door to door, from home to office. The products could only be purchased through a salesperson. The Real Silk Company logo was - ‘From Mill to Millions’. </li></ul>
  4. 4. Real Silk Hosiery Mills Inc. The Logo pin worn by the Representatives /Sales persons. © J Bockel
  5. 5. Real Silk Hosiery Mills was one of the first companies to take out full page adverts in magazines.
  6. 6. <ul><li>They advertised extensively in publications such as ‘The Ladies Home Journal’…… </li></ul><ul><li>luxury goods were offered at modest prices. </li></ul><ul><li>*** </li></ul>
  7. 7. … . And the ‘Saturday Evening Post ’ These adverts featured sophisticated ladies , showing an acceptable length of leg.
  8. 8. <ul><li>This full-page advert was for a hosiery and lingerie style and advice service for new brides . </li></ul>
  9. 9. … and this 1925 advert focused on a Halloween theme.
  10. 10. The style and layout of these adverts copy the outline of the Real Silk Mills logo and representatives’ pin.
  11. 11. <ul><li>Sales Representatives gave promotional gifts to potential customers. The ‘matchbook’ stocking mending kits often had a space where the Salesperson could write his name and contact details in. The kit featured here contains silk thread for mending stockings as well as Run-Arrestor Wands which were match-stick size. When the tip of the wand was moistened and applied to the stocking it prevented further ‘runs’ in the silk. </li></ul>© Mary Craft
  12. 12. <ul><li>T he Real Silk company claimed to be the largest manufacturer of silk hosiery in the world. </li></ul><ul><li>--%-- </li></ul><ul><li>S tocking mending kit: </li></ul><ul><li>One of many different designs. </li></ul>© Mary Craft
  13. 13. Milady’s Hosiery Service Kit <ul><li>Another Real Silk Hosiery Mills Promotional Kit. </li></ul><ul><li>Match box size to easily fit into a lady’s purse. </li></ul>© J Bockel
  14. 14. <ul><li>The inside of the repair kit has 6 fashion colours including a blue silk thread. </li></ul><ul><li>There is also an ‘imported self-threading needle which threads instantly and is specially designed for mending hosiery’. </li></ul><ul><li>The provenance printed on the inside flap claims that the new smart colour shades were selected by the Real Silk Fashion committee – ‘ The greatest style advisory group ever assembled .’ </li></ul>
  15. 15. Another innovative give-away. An advertising card with 17 braided, mending lengths, in 6 popular colours , together with an advertising thimble placed through an aperture in the card ( Patent pending) and a needle. © Barbara Hluboky 2007
  16. 16. Real Silk Hosiery Mills, Indianapolis - aluminium advertising thimble circa 1922 - 1930 © J Bockel 2007
  17. 17. <ul><li>T he company ran into financial difficulties in the early 1930’s, as a result of the Great Depression, but the financial situation did improve once again however …. </li></ul><ul><li>… . disputes occurred with their workforce over wage increases which resulted in a strike in 1934, that led to the arrest of sixteen strikers. </li></ul>
  18. 18. Company profits declined again in the early 1940s as a result of the lessened need for silk during World War II, although the company was instrumental in the manufacturing of parachutes for bombs as well as hosiery for both male and female military personnel.
  19. 19. Die-Cut, leg shaped, advertising Silk thread winders. The colours are Atmosphere, Champagne, Zinc Gray & Indian Skin .
  20. 20. <ul><li>In 1957 Real Silk Inc. became registered with the Securities and Exchange Commission as an investment company, although they continued the door to door selling of hosiery, lingerie, and other clothing products throughout the USA. </li></ul><ul><li>The company continues to operate, on a smaller scale, in Indianapolis at 445 N. Pennsylvania. The former plant was converted into apartments in the late 1980s. </li></ul><ul><li>************ </li></ul>
  21. 21. Information on the Real Silk Hosiery Mills Company was taken from Company Archives that are available on the internet as well as adverts from the Ladies Home Journal circa 1925, together with valuable contributions from Thimble Collectors Barbara Hluboky (VA), Mary Craft.(TX) & Kit Froebel (TX) --%-- Compiled by Jenny Scharff Bockel, Johannesburg, South Africa, October 2007 and updated May 2008. Not for profit. Purely for the enjoyment and education of thimble and sewing tool collectors everywhere. [email_address] The End